Ubuntu Technology Adoption in E-commerce

Discover 148.6k e-commerce stores using Ubuntu. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 70.8% of stores with physical delivery (104,316 stores) , followed by WooCommerce (15.3%) and Magento (3.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 70.8%

104,316 stores

22,462 stores

5,488 stores

4,901 stores

4,467 stores

2,943 stores

764 stores

473 stores

453 stores

262 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Ubuntu
Platform Stores with Physical Delivery Percentage
Custom 104316 70.83%
WooCommerce 22462 15.25%
Magento 5488 3.73%
1C-Bitrix 4901 3.33%
PrestaShop 4467 3.03%
OpenCart 2943 2.00%
Botble CMS 764 0.52%
Shopware 473 0.32%
CS Cart 453 0.31%
nopCommerce 262 0.18%
Tiktak Pro 233 0.16%
Storeino 190 0.13%
EC-CUBE 121 0.08%
Shopify 114 0.08%
JoomShopping 98 0.07%

All Stores Distribution

Custom holds 57.8% share of all Ubuntu e-commerce stores (104,316) , with WooCommerce at 25.6% and Magento at 4.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 57.8%

104,316 stores

46,149 stores

7,326 stores

10,116 stores

5,200 stores

3,402 stores

1,011 stores

987 stores

632 stores

343 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Ubuntu
Platform Total Stores Percentage
Custom 104316 57.79%
WooCommerce 46149 25.57%
Magento 7326 4.06%
1C-Bitrix 10116 5.60%
PrestaShop 5200 2.88%
OpenCart 3402 1.88%
Botble CMS 1011 0.56%
Shopware 987 0.55%
CS Cart 632 0.35%
nopCommerce 343 0.19%
Tiktak Pro 242 0.13%
Storeino 210 0.12%
EC-CUBE 140 0.08%
Shopify 309 0.17%
JoomShopping 131 0.07%

Categories Distribution

Health & Beauty leads with 14.4% of all stores (16,420 stores) , followed by Clothing & Accessories (11.7%) and Electronics & Technology (10.6%) .

Top 10 Categories

Health & Beauty 14.4%

16,420 stores

Clothing & Accessories 11.7%

13,364 stores

Electronics & Technology 10.6%

12,071 stores

Food & Beverages 9.8%

11,213 stores

Vehicles & Parts 7.8%

8,906 stores

Business & Industrial 7.0%

8,032 stores

Home & Garden 6.9%

7,866 stores

Furniture & Home Decor 6.3%

7,217 stores

Gifts & Special Occasions 6.2%

7,072 stores

Tools & Hardware 4.9%

5,555 stores

Visual Distribution

Distribution of top 10 Ubuntu store categories (December 2025)
Distribution of categories in Ubuntu e-commerce stores
Category Number of Stores Percentage
Health & Beauty 16420 14.36%
Clothing & Accessories 13364 11.69%
Electronics & Technology 12071 10.56%
Food & Beverages 11213 9.81%
Vehicles & Parts 8906 7.79%
Business & Industrial 8032 7.03%
Home & Garden 7866 6.88%
Furniture & Home Decor 7217 6.31%
Gifts & Special Occasions 7072 6.19%
Tools & Hardware 5555 4.86%
Arts & Entertainment 4852 4.24%
Sporting Goods & Outdoor Gear 4316 3.78%
Pets & Pet Supplies 2970 2.60%
Jewelry & Watches 2736 2.39%
Books & Media 1730 1.51%

Payment Providers Distribution

MasterCard leads with 24.1% among AI-verified physical stores (10,328 stores) , followed by PayPal (22.2%) and American Express (14.5%) .

Base: 31,632 AI-verified physical stores with detectable payment providers (16.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

10,328 stores

PayPal 22.2%

9,520 stores

6,189 stores

VISA 9.5%

4,061 stores

2,647 stores

JCB 4.3%

1,862 stores

1,761 stores

1,321 stores

Bolt 2.7%

1,141 stores

1,124 stores

Visual Distribution

Distribution of top 10 Ubuntu payment providers (December 2025)
Distribution of payment providers in Ubuntu e-commerce stores
Payment Provider Store Count Market Share
MasterCard 10328 24.11%
PayPal 9520 22.23%
American Express 6189 14.45%
VISA 4061 9.48%
Stripe Connect 2647 6.18%
JCB 1862 4.35%
Klarna 1761 4.11%
Apple Pay 1321 3.08%
Bolt 1141 2.66%
Google Pay 1124 2.62%
QIWI 922 2.15%
WebMoney 600 1.40%
SEPA 547 1.28%
Amazon Pay 407 0.95%
PayU 400 0.93%

Shipping Carriers Distribution

СДЭК leads with 17.2% among AI-verified physical stores (5,028 stores) , followed by UPS (15.7%) and Почта России (15.1%) .

Base: 27,289 AI-verified physical stores with detectable shipping carriers (14.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

5,028 stores

UPS 15.7%

4,579 stores

4,408 stores

DHL 11.5%

3,363 stores

DPD 11.3%

3,318 stores

GLS 6.0%

1,762 stores

FedEx 5.2%

1,528 stores

USPS 4.3%

1,248 stores

TNT 2.5%

738 stores

720 stores

Visual Distribution

Distribution of top 10 Ubuntu shipping carriers (December 2025)
Distribution of shipping carriers in Ubuntu e-commerce stores
Shipping Carrier Store Count Market Share
СДЭК 5028 17.20%
UPS 4579 15.66%
Почта России 4408 15.08%
DHL 3363 11.50%
DPD 3318 11.35%
GLS 1762 6.03%
FedEx 1528 5.23%
USPS 1248 4.27%
TNT 738 2.52%
Speedy 720 2.46%
Boxberry 695 2.38%
Hermes 533 1.82%
Estes 460 1.57%
Colissimo 431 1.47%
Royal Mail 427 1.46%

Store Launch Timeline

Over the past 12 months, 30,449 new stores were launched in Ubuntu , with the highest activity in 2025-11 (3,238 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.6%

3,238 stores launched

2025-10 10.3%

3,148 stores launched

2025-09 8.9%

2,721 stores launched

2025-08 8.2%

2,499 stores launched

2025-07 9.4%

2,848 stores launched

2025-06 8.4%

2,550 stores launched

2025-05 8.6%

2,623 stores launched

2025-04 9.2%

2,802 stores launched

2025-03 8.2%

2,491 stores launched

2025-02 6.8%

2,083 stores launched

2025-01 7.0%

2,131 stores launched

2024-12 4.3%

1,315 stores launched

Monthly Trend

Monthly store launches in Ubuntu (December 2025)
Monthly store launches in Ubuntu over the past 12 months
Month Stores Launched Percentage
2025-11 3238 10.63%
2025-10 3148 10.34%
2025-09 2721 8.94%
2025-08 2499 8.21%
2025-07 2848 9.35%
2025-06 2550 8.37%
2025-05 2623 8.61%
2025-04 2802 9.20%
2025-03 2491 8.18%
2025-02 2083 6.84%
2025-01 2131 7.00%
2024-12 1315 4.32%

Active Stores by Launch Year

Currently, 146,843 active stores in Ubuntu are tracked in our database , with the most stores launched in 2025 (29,180 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.9%

29,180 active stores

2024 13.8%

20,255 active stores

2023 8.2%

11,987 active stores

2022 6.8%

9,936 active stores

2021 7.3%

10,770 active stores

2020 6.4%

9,414 active stores

2019 4.8%

7,006 active stores

2018 4.7%

6,952 active stores

2017 4.1%

5,981 active stores

2016 2.7%

3,984 active stores

2015 2.2%

3,238 active stores

2014 2.1%

3,106 active stores

2013 2.9%

4,196 active stores

2012 1.8%

2,701 active stores

2011 1.9%

2,798 active stores

Distribution by Launch Year

Active stores in Ubuntu by original launch year (December 2025)
Active stores in Ubuntu by launch year
Launch Year Active Stores Percentage
2025 29180 19.87%
2024 20255 13.79%
2023 11987 8.16%
2022 9936 6.77%
2021 10770 7.33%
2020 9414 6.41%
2019 7006 4.77%
2018 6952 4.73%
2017 5981 4.07%
2016 3984 2.71%
2015 3238 2.21%
2014 3106 2.12%
2013 4196 2.86%
2012 2701 1.84%
2011 2798 1.91%
2010 2279 1.55%
2009 1967 1.34%
2008 1697 1.16%
2007 1470 1.00%
2006 1041 0.71%
2005 913 0.62%
2004 1093 0.74%
2003 931 0.63%
2002 868 0.59%
2001 1016 0.69%
2000 758 0.52%
1999 527 0.36%
1998 421 0.29%
1997 218 0.15%
1996 101 0.07%
1995 39 0.03%

Social Media Usage

Facebook leads with 27.6% among stores with at least one detectable social profile (52,324 stores) , followed by Instagram (23.9%) and YouTube (14.7%) .

Base: 97,487 stores with any detectable social profile (51.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 27.6%

52,324 stores

Instagram 23.9%

45,268 stores

YouTube 14.7%

27,778 stores

Twitter 8.5%

16,073 stores

WhatsApp 8.0%

15,091 stores

LinkedIn 6.1%

11,614 stores

Pinterest 4.6%

8,780 stores

TikTok 3.5%

6,550 stores

X 2.8%

5,387 stores

Vimeo 0.3%

490 stores

Visual Distribution

Distribution of social media platforms in Ubuntu (December 2025)
Distribution of social media platforms in Ubuntu e-commerce stores
Social Platform Store Count Market Share
Facebook 52324 27.63%
Instagram 45268 23.91%
YouTube 27778 14.67%
Twitter 16073 8.49%
WhatsApp 15091 7.97%
LinkedIn 11614 6.13%
Pinterest 8780 4.64%
TikTok 6550 3.46%
X 5387 2.84%
Vimeo 490 0.26%

Geographic Distribution

Russia leads with 30.5% (27,203 AI-verified stores) , followed by United States (16.5%) and India (10.0%) .

Base: 89,271 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 30.5%

27,203 AI-verified stores

14,751 AI-verified stores

India 10.0%

8,926 AI-verified stores

China 4.5%

4,041 AI-verified stores

3,194 AI-verified stores

2,788 AI-verified stores

2,762 AI-verified stores

Spain 2.9%

2,632 AI-verified stores

2,598 AI-verified stores

Italy 2.8%

2,489 AI-verified stores

Visual Distribution

Geographic distribution of stores using Ubuntu (December 2025)
Geographic distribution of stores using Ubuntu
Country AI-Verified Store Count Market Share
Russia 27203 30.47%
United States 14751 16.52%
India 8926 10.00%
China 4041 4.53%
United Kingdom 3194 3.58%
Germany 2788 3.12%
Brazil 2762 3.09%
Spain 2632 2.95%
France 2598 2.91%
Italy 2489 2.79%
Poland 2391 2.68%
Ukraine 2354 2.64%
Vietnam 2092 2.34%
Argentina 1921 2.15%
Mexico 1709 1.91%
Canada 1691 1.89%
Turkey 1563 1.75%
Netherlands 1422 1.59%
Sweden 1381 1.55%
Iran 1363 1.53%

Dataset Coverage

Field Rows count Coverage
Website 189.3k 100.00%
Emails 108.0k 57.06%
Phones 51.2k 27.03%
Ecommerce platform 185.4k 97.89%
Couriers 27.3k 14.41%
Payment Providers 31.6k 16.71%
Categories 134.1k 70.85%
Social Media 97.5k 51.49%

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Frequently Asked Questions

What data is included in the Ubuntu E-commerce Database?

Our database covers over 148.6k Ubuntu physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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