Swiper Technology Adoption in E-commerce
Discover 2.4m e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 43.8% of stores with physical delivery (1,043,876 stores) , followed by Custom (27.1%) and Shopify (9.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,043,876 stores
646,146 stores
230,276 stores
167,263 stores
105,588 stores
56,649 stores
54,260 stores
33,665 stores
13,980 stores
7,481 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1043876 | 43.76% |
| Custom | 646146 | 27.09% |
| Shopify | 230276 | 9.65% |
| Wix eCommerce | 167263 | 7.01% |
| Nuvemshop | 105588 | 4.43% |
| OpenCart | 56649 | 2.37% |
| 1C-Bitrix | 54260 | 2.27% |
| PrestaShop | 33665 | 1.41% |
| Tray | 13980 | 0.59% |
| ePages | 7481 | 0.31% |
| Ikas | 6450 | 0.27% |
| Magento | 6242 | 0.26% |
| Jumpseller | 4927 | 0.21% |
| Gambio | 4491 | 0.19% |
| DigiFi | 4194 | 0.18% |
All Stores Distribution
WooCommerce holds 57.2% share of all Swiper e-commerce stores (1,934,580) , with Custom at 19.1% and Shopify at 7.4% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,934,580 stores
646,146 stores
250,268 stores
193,975 stores
108,717 stores
69,854 stores
82,864 stores
37,262 stores
14,221 stores
14,613 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1934580 | 57.19% |
| Custom | 646146 | 19.10% |
| Shopify | 250268 | 7.40% |
| Wix eCommerce | 193975 | 5.73% |
| Nuvemshop | 108717 | 3.21% |
| OpenCart | 69854 | 2.06% |
| 1C-Bitrix | 82864 | 2.45% |
| PrestaShop | 37262 | 1.10% |
| Tray | 14221 | 0.42% |
| ePages | 14613 | 0.43% |
| Ikas | 6525 | 0.19% |
| Magento | 7937 | 0.23% |
| Jumpseller | 5180 | 0.15% |
| Gambio | 6409 | 0.19% |
| DigiFi | 4285 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (357,480 stores) , followed by Health & Beauty (17.4%) and Food & Beverages (10.2%) .
Top 10 Categories
357,480 stores
323,637 stores
190,911 stores
179,593 stores
125,785 stores
107,792 stores
106,758 stores
93,219 stores
92,680 stores
63,060 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 357480 | 19.17% |
| Health & Beauty | 323637 | 17.36% |
| Food & Beverages | 190911 | 10.24% |
| Electronics & Technology | 179593 | 9.63% |
| Home & Garden | 125785 | 6.75% |
| Furniture & Home Decor | 107792 | 5.78% |
| Business & Industrial | 106758 | 5.73% |
| Jewelry & Watches | 93219 | 5.00% |
| Vehicles & Parts | 92680 | 4.97% |
| Tools & Hardware | 63060 | 3.38% |
| Arts & Entertainment | 56377 | 3.02% |
| Sporting Goods & Outdoor Gear | 51822 | 2.78% |
| Gifts & Special Occasions | 49439 | 2.65% |
| Pets & Pet Supplies | 36385 | 1.95% |
| Books & Media | 29773 | 1.60% |
Payment Providers Distribution
PayPal leads with 24.4% among AI-verified physical stores (165,545 stores) , followed by MasterCard (14.8%) and American Express (11.0%) .
Base: 543,724 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
165,545 stores
100,134 stores
74,439 stores
66,670 stores
42,159 stores
37,999 stores
37,552 stores
34,043 stores
31,426 stores
31,315 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 165545 | 24.40% |
| MasterCard | 100134 | 14.76% |
| American Express | 74439 | 10.97% |
| Stripe Connect | 66670 | 9.83% |
| VISA | 42159 | 6.21% |
| Apple Pay | 37999 | 5.60% |
| Boleto | 37552 | 5.53% |
| Klarna | 34043 | 5.02% |
| Google Pay | 31426 | 4.63% |
| Mercado Pago | 31315 | 4.62% |
| JCB | 18747 | 2.76% |
| Bolt | 15480 | 2.28% |
| Bancontact | 8048 | 1.19% |
| Paddle | 7512 | 1.11% |
| Przelewy24 | 7461 | 1.10% |
Shipping Carriers Distribution
UPS leads with 16.7% among AI-verified physical stores (76,111 stores) , followed by DHL (15.8%) and USPS (10.0%) .
Base: 429,074 AI-verified physical stores with detectable shipping carriers (12.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 76111 | 16.74% |
| DHL | 71688 | 15.77% |
| USPS | 45677 | 10.05% |
| FedEx | 44387 | 9.76% |
| Correios | 42048 | 9.25% |
| DPD | 33160 | 7.29% |
| Почта России | 23817 | 5.24% |
| GLS | 22667 | 4.99% |
| СДЭК | 19823 | 4.36% |
| Estes | 18586 | 4.09% |
| Royal Mail | 13832 | 3.04% |
| TNT | 12462 | 2.74% |
| Hermes | 11162 | 2.46% |
| InPost | 10017 | 2.20% |
| Correos | 9123 | 2.01% |
Store Launch Timeline
Over the past 12 months, 633,073 new stores were launched in Swiper , with the highest activity in 2025-11 (64,910 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
64,910 stores launched
56,143 stores launched
58,455 stores launched
56,341 stores launched
60,391 stores launched
52,080 stores launched
56,076 stores launched
55,058 stores launched
54,736 stores launched
48,080 stores launched
46,755 stores launched
24,048 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 64910 | 10.25% |
| 2025-10 | 56143 | 8.87% |
| 2025-09 | 58455 | 9.23% |
| 2025-08 | 56341 | 8.90% |
| 2025-07 | 60391 | 9.54% |
| 2025-06 | 52080 | 8.23% |
| 2025-05 | 56076 | 8.86% |
| 2025-04 | 55058 | 8.70% |
| 2025-03 | 54736 | 8.65% |
| 2025-02 | 48080 | 7.59% |
| 2025-01 | 46755 | 7.39% |
| 2024-12 | 24048 | 3.80% |
Active Stores by Launch Year
Currently, 2,377,251 active stores in Swiper are tracked in our database , with the most stores launched in 2025 (609,451 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
609,451 active stores
351,021 active stores
219,528 active stores
172,612 active stores
171,920 active stores
154,180 active stores
97,905 active stores
95,487 active stores
75,515 active stores
45,721 active stores
38,086 active stores
41,927 active stores
55,182 active stores
32,532 active stores
32,873 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 609451 | 25.64% |
| 2024 | 351021 | 14.77% |
| 2023 | 219528 | 9.23% |
| 2022 | 172612 | 7.26% |
| 2021 | 171920 | 7.23% |
| 2020 | 154180 | 6.49% |
| 2019 | 97905 | 4.12% |
| 2018 | 95487 | 4.02% |
| 2017 | 75515 | 3.18% |
| 2016 | 45721 | 1.92% |
| 2015 | 38086 | 1.60% |
| 2014 | 41927 | 1.76% |
| 2013 | 55182 | 2.32% |
| 2012 | 32532 | 1.37% |
| 2011 | 32873 | 1.38% |
| 2010 | 27090 | 1.14% |
| 2009 | 24305 | 1.02% |
| 2008 | 19724 | 0.83% |
| 2007 | 18057 | 0.76% |
| 2006 | 12615 | 0.53% |
| 2005 | 10956 | 0.46% |
| 2004 | 13836 | 0.58% |
| 2003 | 11137 | 0.47% |
| 2002 | 10161 | 0.43% |
| 2001 | 12185 | 0.51% |
| 2000 | 8979 | 0.38% |
| 1999 | 6237 | 0.26% |
| 1998 | 4233 | 0.18% |
| 1997 | 2236 | 0.09% |
| 1996 | 1297 | 0.05% |
| 1995 | 263 | 0.01% |
Geographic Distribution
United States leads with 18.1% (271,949 AI-verified stores) , followed by Russia (9.4%) and Brazil (8.2%) .
Base: 1,502,786 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
271,949 AI-verified stores
141,656 AI-verified stores
123,243 AI-verified stores
117,936 AI-verified stores
110,087 AI-verified stores
84,888 AI-verified stores
70,324 AI-verified stores
68,417 AI-verified stores
62,532 AI-verified stores
61,165 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 271949 | 18.10% |
| Russia | 141656 | 9.43% |
| Brazil | 123243 | 8.20% |
| Iran | 117936 | 7.85% |
| India | 110087 | 7.33% |
| United Kingdom | 84888 | 5.65% |
| Spain | 70324 | 4.68% |
| Turkey | 68417 | 4.55% |
| China | 62532 | 4.16% |
| France | 61165 | 4.07% |
| Argentina | 51615 | 3.43% |
| Italy | 44616 | 2.97% |
| Germany | 42235 | 2.81% |
| South Korea | 41733 | 2.78% |
| Poland | 38238 | 2.54% |
| Australia | 37184 | 2.47% |
| Netherlands | 36805 | 2.45% |
| Canada | 36717 | 2.44% |
| Japan | 32751 | 2.18% |
| Mexico | 28695 | 1.91% |
Featured Stores
Discover the strongest performers and newest entrants in Swiper's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Nuvemshop — Health & Beauty
Shopify — Health & Beauty
Nuvemshop
WooCommerce — Gifts & Special Occasions
Custom — Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.5m | 100.00% |
| Emails | 2.1m | 60.81% |
| Phones | 735.6k | 21.32% |
| Ecommerce platform | 3.4m | 99.68% |
| Couriers | 429.1k | 12.44% |
| Payment Providers | 543.7k | 15.76% |
| Categories | 2.4m | 69.44% |
| Social Media | 2.3m | 65.79% |
Starter Package
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Maximize Your ROI
Use our detailed Swiper E-commerce Database to:
Gain actionable insights into 2.4m physical stores in Swiper.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swiper online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Swiper E-commerce Database?
-
Our database covers over 2.4m Swiper physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 29.0% among stores with at least one detectable social profile (1,206,530 stores) , followed by Facebook (27.9%) and YouTube (10.3%) .
Base: 2,269,902 stores with any detectable social profile (65.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,206,530 stores
1,158,692 stores
429,513 stores
275,478 stores
256,996 stores
249,885 stores
214,371 stores
207,926 stores
149,005 stores
8,170 stores
Visual Distribution