Swell Technology Adoption in E-commerce

Discover 169.0 e-commerce stores using Swell. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Swell leads with 100.0% of stores with physical delivery (169 stores) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Swell 100.0%

169 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Swell
Platform Stores with Physical Delivery Percentage
Swell 169 100.00%

All Stores Distribution

Swell holds 100.0% share of all Swell e-commerce stores (202) (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Swell 100.0%

202 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Swell
Platform Total Stores Percentage
Swell 202 100.00%

Categories Distribution

Collectibles & Hobbies leads with 19.1% of all stores (9 stores) , followed by Clothing & Accessories (19.1%) and Food & Beverages (14.9%) .

Top 10 Categories

Collectibles & Hobbies 19.1%

9 stores

Clothing & Accessories 19.1%

9 stores

Food & Beverages 14.9%

7 stores

Health & Beauty 10.6%

5 stores

Jewelry & Watches 8.5%

4 stores

Gifts & Special Occasions 6.4%

3 stores

Electronics & Technology 6.4%

3 stores

Pets & Pet Supplies 4.3%

2 stores

Tools & Hardware 4.3%

2 stores

Home & Garden 4.3%

2 stores

Visual Distribution

Distribution of top 10 Swell store categories (December 2025)
Distribution of categories in Swell e-commerce stores
Category Number of Stores Percentage
Collectibles & Hobbies 9 19.15%
Clothing & Accessories 9 19.15%
Food & Beverages 7 14.89%
Health & Beauty 5 10.64%
Jewelry & Watches 4 8.51%
Gifts & Special Occasions 3 6.38%
Electronics & Technology 3 6.38%
Pets & Pet Supplies 2 4.26%
Tools & Hardware 2 4.26%
Home & Garden 2 4.26%
Books & Media 1 2.13%

Payment Providers Distribution

PayPal leads with 37.5% among AI-verified physical stores (6 stores) , followed by Stripe Connect (25.0%) and American Express (12.5%) .

Base: 11 AI-verified physical stores with detectable payment providers (5.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 37.5%

6 stores

4 stores

2 stores

VISA 6.3%

1 stores

1 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 Swell payment providers (December 2025)
Distribution of payment providers in Swell e-commerce stores
Payment Provider Store Count Market Share
PayPal 6 37.50%
Stripe Connect 4 25.00%
American Express 2 12.50%
VISA 1 6.25%
MasterCard 1 6.25%
Apple Pay 1 6.25%
Klarna 1 6.25%

Shipping Carriers Distribution

Royal Mail leads with 29.4% among AI-verified physical stores (5 stores) , followed by PostNL (17.6%) and FedEx (11.8%) .

Base: 13 AI-verified physical stores with detectable shipping carriers (6.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

5 stores

PostNL 17.6%

3 stores

FedEx 11.8%

2 stores

USPS 11.8%

2 stores

UPS 5.9%

1 stores

1 stores

DHL 5.9%

1 stores

DPD 5.9%

1 stores

TNT 5.9%

1 stores

Visual Distribution

Distribution of top 10 Swell shipping carriers (December 2025)
Distribution of shipping carriers in Swell e-commerce stores
Shipping Carrier Store Count Market Share
Royal Mail 5 29.41%
PostNL 3 17.65%
FedEx 2 11.76%
USPS 2 11.76%
UPS 1 5.88%
InPost 1 5.88%
DHL 1 5.88%
DPD 1 5.88%
TNT 1 5.88%

Store Launch Timeline

Over the past 12 months, 28 new stores were launched in Swell , with the highest activity in 2025-11 (6 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 21.4%

6 stores launched

2025-10 17.9%

5 stores launched

2025-09 3.6%

1 stores launched

2025-07 7.1%

2 stores launched

2025-06 10.7%

3 stores launched

2025-05 10.7%

3 stores launched

2025-03 3.6%

1 stores launched

2025-02 17.9%

5 stores launched

2025-01 3.6%

1 stores launched

2024-12 3.6%

1 stores launched

Monthly Trend

Monthly store launches in Swell (December 2025)
Monthly store launches in Swell over the past 12 months
Month Stores Launched Percentage
2025-11 6 21.43%
2025-10 5 17.86%
2025-09 1 3.57%
2025-07 2 7.14%
2025-06 3 10.71%
2025-05 3 10.71%
2025-03 1 3.57%
2025-02 5 17.86%
2025-01 1 3.57%
2024-12 1 3.57%

Active Stores by Launch Year

Currently, 160 active stores in Swell are tracked in our database , with the most stores launched in 2025 (27 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 16.9%

27 active stores

2024 19.4%

31 active stores

2023 26.3%

42 active stores

2022 18.8%

30 active stores

2021 5.0%

8 active stores

2020 4.4%

7 active stores

2019 0.6%

1 active stores

2018 1.9%

3 active stores

2017 1.9%

3 active stores

2015 1.9%

3 active stores

2014 0.6%

1 active stores

2013 0.6%

1 active stores

2012 0.6%

1 active stores

2007 0.6%

1 active stores

2003 0.6%

1 active stores

Distribution by Launch Year

Active stores in Swell by original launch year (December 2025)
Active stores in Swell by launch year
Launch Year Active Stores Percentage
2025 27 16.88%
2024 31 19.38%
2023 42 26.25%
2022 30 18.75%
2021 8 5.00%
2020 7 4.38%
2019 1 0.63%
2018 3 1.88%
2017 3 1.88%
2015 3 1.88%
2014 1 0.63%
2013 1 0.63%
2012 1 0.63%
2007 1 0.63%
2003 1 0.63%

Social Media Usage

Instagram leads with 40.4% among stores with at least one detectable social profile (23 stores) , followed by Facebook (31.6%) and YouTube (8.8%) .

Base: 29 stores with any detectable social profile (14.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 40.4%

23 stores

Facebook 31.6%

18 stores

YouTube 8.8%

5 stores

Twitter 8.8%

5 stores

Pinterest 7.0%

4 stores

LinkedIn 1.8%

1 stores

X 1.8%

1 stores

Visual Distribution

Distribution of social media platforms in Swell (December 2025)
Distribution of social media platforms in Swell e-commerce stores
Social Platform Store Count Market Share
Instagram 23 40.35%
Facebook 18 31.58%
YouTube 5 8.77%
Twitter 5 8.77%
Pinterest 4 7.02%
LinkedIn 1 1.75%
X 1 1.75%

Geographic Distribution

United States leads with 41.7% (25 AI-verified stores) , followed by Poland (25.0%) and United Kingdom (13.3%) .

Base: 60 AI-verified stores across 15 countries. Percentages show share among AI-verified stores.

Top 10 Countries

25 AI-verified stores

Poland 25.0%

15 AI-verified stores

8 AI-verified stores

3 AI-verified stores

2 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Italy 1.7%

1 AI-verified stores

1 AI-verified stores

1 AI-verified stores

Visual Distribution

Geographic distribution of stores using Swell (December 2025)
Geographic distribution of stores using Swell
Country AI-Verified Store Count Market Share
United States 25 41.67%
Poland 15 25.00%
United Kingdom 8 13.33%
Netherlands 3 5.00%
Germany 2 3.33%
Australia 1 1.67%
Canada 1 1.67%
Italy 1 1.67%
Sweden 1 1.67%
New Zealand 1 1.67%
Latvia 1 1.67%
Georgia 1 1.67%
Japan 0 0.00%
Ireland 0 0.00%
Switzerland 0 0.00%

Dataset Coverage

Field Rows count Coverage
Website 202.0 100.00%
Emails 35.0 17.33%
Phones 6.0 2.97%
Ecommerce platform 202.0 100.00%
Couriers 13.0 6.44%
Payment Providers 11.0 5.45%
Categories 52.0 25.74%
Social Media 29.0 14.36%

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Frequently Asked Questions

What data is included in the Swell E-commerce Database?

Our database covers over 169.0 Swell physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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