Supersized Technology Adoption in E-commerce

Discover 1.6k e-commerce stores using Supersized. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 78.7% of stores with physical delivery (1,286 stores) , followed by WooCommerce (18.7%) and EasyDigitalDownloads (0.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 78.7%

1,286 stores

306 stores

6 stores

5 stores

4 stores

3 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Supersized
Platform Stores with Physical Delivery Percentage
Custom 1286 78.65%
WooCommerce 306 18.72%
EasyDigitalDownloads 8 0.49%
OpenCart 6 0.37%
PrestaShop 5 0.31%
Zen Cart 4 0.24%
EasyDigitalDownloads, WooCommerce 3 0.18%
WooCommerce, EasyDigitalDownloads 3 0.18%
Welcart 3 0.18%
Magento 3 0.18%
JoomShopping 2 0.12%
1C-Bitrix 2 0.12%
OXID eShop Professional Edition 2 0.12%
osCommerce 1 0.06%
CubeCart 1 0.06%

All Stores Distribution

Custom holds 44.3% share of all Supersized e-commerce stores (1,286) , with WooCommerce at 48.2% and EasyDigitalDownloads at 4.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 44.3%

1,286 stores

1,399 stores

118 stores

12 stores

8 stores

4 stores

25 stores

10 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Supersized
Platform Total Stores Percentage
Custom 1286 44.30%
WooCommerce 1399 48.19%
EasyDigitalDownloads 118 4.06%
OpenCart 12 0.41%
PrestaShop 8 0.28%
Zen Cart 4 0.14%
EasyDigitalDownloads, WooCommerce 11 0.38%
WooCommerce, EasyDigitalDownloads 9 0.31%
Welcart 25 0.86%
Magento 10 0.34%
JoomShopping 4 0.14%
1C-Bitrix 13 0.45%
OXID eShop Professional Edition 2 0.07%
osCommerce 1 0.03%
CubeCart 1 0.03%

Categories Distribution

Clothing & Accessories leads with 13.8% of all stores (147 stores) , followed by Food & Beverages (13.7%) and Arts & Entertainment (11.0%) .

Top 10 Categories

Clothing & Accessories 13.8%

147 stores

Food & Beverages 13.7%

146 stores

Arts & Entertainment 11.0%

117 stores

Health & Beauty 10.0%

107 stores

Vehicles & Parts 7.3%

78 stores

Home & Garden 6.6%

71 stores

Electronics & Technology 5.9%

63 stores

Furniture & Home Decor 5.7%

61 stores

Sporting Goods & Outdoor Gear 5.7%

61 stores

Business & Industrial 5.1%

55 stores

Visual Distribution

Distribution of top 10 Supersized store categories (December 2025)
Distribution of categories in Supersized e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 147 13.76%
Food & Beverages 146 13.67%
Arts & Entertainment 117 10.96%
Health & Beauty 107 10.02%
Vehicles & Parts 78 7.30%
Home & Garden 71 6.65%
Electronics & Technology 63 5.90%
Furniture & Home Decor 61 5.71%
Sporting Goods & Outdoor Gear 61 5.71%
Business & Industrial 55 5.15%
Gifts & Special Occasions 54 5.06%
Jewelry & Watches 40 3.75%
Books & Media 32 3.00%
Tools & Hardware 24 2.25%
Collectibles & Hobbies 12 1.12%

Payment Providers Distribution

Amazon Pay leads with 25.1% among AI-verified physical stores (145 stores) , followed by VISA (21.1%) and JCB (18.9%) .

Base: 409 AI-verified physical stores with detectable payment providers (13.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

145 stores

VISA 21.1%

122 stores

JCB 18.9%

109 stores

PayPal 13.0%

75 stores

29 stores

27 stores

26 stores

17 stores

Bolt 1.2%

7 stores

4 stores

Visual Distribution

Distribution of top 10 Supersized payment providers (December 2025)
Distribution of payment providers in Supersized e-commerce stores
Payment Provider Store Count Market Share
Amazon Pay 145 25.09%
VISA 122 21.11%
JCB 109 18.86%
PayPal 75 12.98%
MasterCard 29 5.02%
Paddle 27 4.67%
American Express 26 4.50%
Stripe Connect 17 2.94%
Bolt 7 1.21%
Klarna 4 0.69%
UnionPay 4 0.69%
Carta Si 4 0.69%
BitCoin 3 0.52%
DinersClub 3 0.52%
AliPay 3 0.52%

Shipping Carriers Distribution

UPS leads with 17.9% among AI-verified physical stores (19 stores) , followed by USPS (16.0%) and DHL (12.3%) .

Base: 144 AI-verified physical stores with detectable shipping carriers (4.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.9%

19 stores

USPS 16.0%

17 stores

DHL 12.3%

13 stores

BRT 9.4%

10 stores

GLS 8.5%

9 stores

DPD 5.7%

6 stores

FedEx 4.7%

5 stores

TNT 3.8%

4 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 Supersized shipping carriers (December 2025)
Distribution of shipping carriers in Supersized e-commerce stores
Shipping Carrier Store Count Market Share
UPS 19 17.92%
USPS 17 16.04%
DHL 13 12.26%
BRT 10 9.43%
GLS 9 8.49%
DPD 6 5.66%
FedEx 5 4.72%
TNT 4 3.77%
La Poste 4 3.77%
Royal Mail 4 3.77%
Corriere Espresso 3 2.83%
Mondial Relay 3 2.83%
Correos 3 2.83%
ASM 3 2.83%
Hermes 3 2.83%

Store Launch Timeline

Over the past 12 months, 59 new stores were launched in Supersized , with the highest activity in 2025-11 (6 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 10.2%

6 stores launched

2025-10 10.2%

6 stores launched

2025-09 6.8%

4 stores launched

2025-08 6.8%

4 stores launched

2025-07 3.4%

2 stores launched

2025-06 8.5%

5 stores launched

2025-05 5.1%

3 stores launched

2025-04 15.3%

9 stores launched

2025-03 6.8%

4 stores launched

2025-02 10.2%

6 stores launched

2025-01 11.9%

7 stores launched

2024-12 5.1%

3 stores launched

Monthly Trend

Monthly store launches in Supersized (December 2025)
Monthly store launches in Supersized over the past 12 months
Month Stores Launched Percentage
2025-11 6 10.17%
2025-10 6 10.17%
2025-09 4 6.78%
2025-08 4 6.78%
2025-07 2 3.39%
2025-06 5 8.47%
2025-05 3 5.08%
2025-04 9 15.25%
2025-03 4 6.78%
2025-02 6 10.17%
2025-01 7 11.86%
2024-12 3 5.08%

Active Stores by Launch Year

Currently, 1,607 active stores in Supersized are tracked in our database , with the most stores launched in 2025 (56 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 3.5%

56 active stores

2024 3.9%

62 active stores

2023 3.0%

49 active stores

2022 3.4%

54 active stores

2021 4.9%

78 active stores

2020 7.3%

118 active stores

2019 5.0%

81 active stores

2018 7.0%

113 active stores

2017 6.0%

96 active stores

2016 6.0%

97 active stores

2015 5.6%

90 active stores

2014 5.8%

94 active stores

2013 7.2%

116 active stores

2012 3.7%

60 active stores

2011 4.4%

71 active stores

Distribution by Launch Year

Active stores in Supersized by original launch year (December 2025)
Active stores in Supersized by launch year
Launch Year Active Stores Percentage
2025 56 3.48%
2024 62 3.86%
2023 49 3.05%
2022 54 3.36%
2021 78 4.85%
2020 118 7.34%
2019 81 5.04%
2018 113 7.03%
2017 96 5.97%
2016 97 6.04%
2015 90 5.60%
2014 94 5.85%
2013 116 7.22%
2012 60 3.73%
2011 71 4.42%
2010 57 3.55%
2009 52 3.24%
2008 43 2.68%
2007 44 2.74%
2006 27 1.68%
2005 40 2.49%
2004 26 1.62%
2003 15 0.93%
2002 16 1.00%
2001 25 1.56%
2000 11 0.68%
1999 11 0.68%
1998 3 0.19%
1997 1 0.06%
1996 1 0.06%

Social Media Usage

Facebook leads with 35.5% among stores with at least one detectable social profile (849 stores) , followed by Instagram (21.9%) and Twitter (15.4%) .

Base: 1,944 stores with any detectable social profile (65.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.5%

849 stores

Instagram 21.9%

523 stores

Twitter 15.4%

367 stores

YouTube 9.0%

214 stores

Pinterest 6.7%

160 stores

LinkedIn 4.5%

107 stores

WhatsApp 3.7%

88 stores

Reddit 1.8%

42 stores

X 0.8%

20 stores

TikTok 0.8%

20 stores

Visual Distribution

Distribution of social media platforms in Supersized (December 2025)
Distribution of social media platforms in Supersized e-commerce stores
Social Platform Store Count Market Share
Facebook 849 35.52%
Instagram 523 21.88%
Twitter 367 15.36%
YouTube 214 8.95%
Pinterest 160 6.69%
LinkedIn 107 4.48%
WhatsApp 88 3.68%
Reddit 42 1.76%
X 20 0.84%
TikTok 20 0.84%

Geographic Distribution

Japan leads with 14.9% (163 AI-verified stores) , followed by United States (11.1%) and Taiwan (8.9%) .

Base: 1,097 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Japan 14.9%

163 AI-verified stores

122 AI-verified stores

98 AI-verified stores

Italy 7.9%

87 AI-verified stores

74 AI-verified stores

Spain 6.4%

70 AI-verified stores

65 AI-verified stores

57 AI-verified stores

48 AI-verified stores

44 AI-verified stores

Visual Distribution

Geographic distribution of stores using Supersized (December 2025)
Geographic distribution of stores using Supersized
Country AI-Verified Store Count Market Share
Japan 163 14.86%
United States 122 11.12%
Taiwan 98 8.93%
Italy 87 7.93%
Turkey 74 6.75%
Spain 70 6.38%
United Kingdom 65 5.93%
Malaysia 57 5.20%
France 48 4.38%
Brazil 44 4.01%
Russia 44 4.01%
Australia 32 2.92%
Poland 32 2.92%
Netherlands 29 2.64%
Germany 29 2.64%
Greece 23 2.10%
India 22 2.01%
Czechia 21 1.91%
Switzerland 19 1.73%
Canada 18 1.64%

Dataset Coverage

Field Rows count Coverage
Website 3.0k 100.00%
Emails 1.8k 61.47%
Phones 1.0k 34.64%
Ecommerce platform 2.9k 99.32%
Couriers 144.0 4.87%
Payment Providers 409.0 13.82%
Categories 1.8k 59.48%
Social Media 1.9k 65.70%

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Frequently Asked Questions

What data is included in the Supersized E-commerce Database?

Our database covers over 1.6k Supersized physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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