Stripe Technology Adoption in E-commerce
Discover 191.7k verified e-commerce stores using Stripe. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 376.9k domains. 191.7k verified as active stores with physical delivery.
· · Next full refresh: April 2026
191.7k verified active stores out of 376.9k detected · 50.9% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 76.0% of stores with physical delivery (144,920 stores) , followed by Custom (15.1%) and Big Cartel (6.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
144,920 stores
28,789 stores
13,132 stores
684 stores
649 stores
467 stores
452 stores
377 stores
256 stores
217 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 144920 | 75.97% |
| Custom | 28789 | 15.09% |
| Big Cartel | 13132 | 6.88% |
| Rain | 684 | 0.36% |
| Volusion | 649 | 0.34% |
| Magento | 467 | 0.24% |
| SightGlass (Shopper) E-commerce Platform | 452 | 0.24% |
| PrestaShop | 377 | 0.20% |
| Shopify | 256 | 0.13% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 217 | 0.11% |
| Salesforce Commerce Cloud | 217 | 0.11% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 213 | 0.11% |
| OpenCart | 144 | 0.08% |
| FreeWebstore | 121 | 0.06% |
| Offset | 120 | 0.06% |
All Stores Distribution
WooCommerce holds 86.9% share of all Stripe e-commerce stores (322,380) , with Custom at 7.8% and Big Cartel at 3.8% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
322,380 stores
28,789 stores
14,171 stores
1,044 stores
685 stores
561 stores
480 stores
411 stores
725 stores
553 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 322380 | 86.86% |
| Custom | 28789 | 7.76% |
| Big Cartel | 14171 | 3.82% |
| Rain | 1044 | 0.28% |
| Volusion | 685 | 0.18% |
| Magento | 561 | 0.15% |
| SightGlass (Shopper) E-commerce Platform | 480 | 0.13% |
| PrestaShop | 411 | 0.11% |
| Shopify | 725 | 0.20% |
| WooCommerce, Stock Manager Advance (SMA) with Shop Module | 553 | 0.15% |
| Salesforce Commerce Cloud | 236 | 0.06% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 550 | 0.15% |
| OpenCart | 186 | 0.05% |
| FreeWebstore | 126 | 0.03% |
| Offset | 246 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 16.1% of all stores (27,224 stores) , followed by Health & Beauty (13.8%) and Food & Beverages (12.3%) .
Base: 168,823 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
27,224 stores
23,316 stores
20,757 stores
17,590 stores
17,091 stores
16,206 stores
8,312 stores
7,108 stores
6,221 stores
4,898 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27224 | 16.13% |
| Health & Beauty | 23316 | 13.81% |
| Food & Beverages | 20757 | 12.30% |
| Sporting Goods & Outdoor Gear | 17590 | 10.42% |
| Toys & Games | 17091 | 10.12% |
| Arts & Entertainment | 16206 | 9.60% |
| Home & Garden | 8312 | 4.92% |
| Gifts & Special Occasions | 7108 | 4.21% |
| Jewelry & Watches | 6221 | 3.68% |
| Electronics & Technology | 4898 | 2.90% |
| Business & Industrial | 4817 | 2.85% |
| Tools & Hardware | 4551 | 2.70% |
| Vehicles & Parts | 4013 | 2.38% |
| Books & Media | 3612 | 2.14% |
| Furniture & Home Decor | 3107 | 1.84% |
Payment Providers Distribution
PayPal leads with 24.7% among AI-verified physical stores (52,332 stores) , followed by Stripe Connect (13.3%) and Apple Pay (10.9%) .
Base: 117,694 AI-verified physical stores with detectable payment providers (31.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52,332 stores
28,304 stores
23,161 stores
21,830 stores
21,327 stores
18,635 stores
16,444 stores
12,590 stores
5,700 stores
3,751 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52332 | 24.68% |
| Stripe Connect | 28304 | 13.35% |
| Apple Pay | 23161 | 10.92% |
| Google Pay | 21830 | 10.29% |
| Klarna | 21327 | 10.06% |
| MasterCard | 18635 | 8.79% |
| AfterPay | 16444 | 7.75% |
| American Express | 12590 | 5.94% |
| Giropay | 5700 | 2.69% |
| VISA | 3751 | 1.77% |
| JCB | 2505 | 1.18% |
| Bolt | 1871 | 0.88% |
| Bancontact | 1289 | 0.61% |
| Amazon Pay | 1287 | 0.61% |
| SEPA | 1021 | 0.48% |
Shipping Carriers Distribution
DHL leads with 18.1% among AI-verified physical stores (12,802 stores) , followed by USPS (13.5%) and UPS (13.3%) .
Base: 59,445 AI-verified physical stores with detectable shipping carriers (15.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12,802 stores
9,590 stores
9,432 stores
8,835 stores
6,317 stores
5,116 stores
4,051 stores
3,090 stores
2,944 stores
2,282 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 12802 | 18.07% |
| USPS | 9590 | 13.54% |
| UPS | 9432 | 13.31% |
| DPD | 8835 | 12.47% |
| FedEx | 6317 | 8.92% |
| Royal Mail | 5116 | 7.22% |
| Colissimo | 4051 | 5.72% |
| GLS | 3090 | 4.36% |
| La Poste | 2944 | 4.16% |
| Australia Post | 2282 | 3.22% |
| Mondial Relay | 1959 | 2.76% |
| Correos | 1320 | 1.86% |
| TNT | 1183 | 1.67% |
| Chronopost | 967 | 1.36% |
| Canada Post | 963 | 1.36% |
Store Launch Timeline
Over the past 12 months, 32,511 new stores were launched in Stripe , with the highest activity in 2026-02 (2,251 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,251 stores launched
2,749 stores launched
2,722 stores launched
3,121 stores launched
3,126 stores launched
3,288 stores launched
3,131 stores launched
3,146 stores launched
2,989 stores launched
2,893 stores launched
2,948 stores launched
147 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 2251 | 6.92% |
| 2026-01 | 2749 | 8.46% |
| 2025-12 | 2722 | 8.37% |
| 2025-11 | 3121 | 9.60% |
| 2025-10 | 3126 | 9.62% |
| 2025-09 | 3288 | 10.11% |
| 2025-08 | 3131 | 9.63% |
| 2025-07 | 3146 | 9.68% |
| 2025-06 | 2989 | 9.19% |
| 2025-05 | 2893 | 8.90% |
| 2025-04 | 2948 | 9.07% |
| 2025-03 | 147 | 0.45% |
Active Stores by Launch Year
Currently, 187,218 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (5,014 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,014 active stores
34,150 active stores
23,983 active stores
15,436 active stores
13,092 active stores
14,258 active stores
15,028 active stores
9,191 active stores
9,459 active stores
7,720 active stores
4,413 active stores
3,872 active stores
3,675 active stores
4,661 active stores
2,867 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5014 | 2.68% |
| 2025 | 34150 | 18.24% |
| 2024 | 23983 | 12.81% |
| 2023 | 15436 | 8.24% |
| 2022 | 13092 | 6.99% |
| 2021 | 14258 | 7.62% |
| 2020 | 15028 | 8.03% |
| 2019 | 9191 | 4.91% |
| 2018 | 9459 | 5.05% |
| 2017 | 7720 | 4.12% |
| 2016 | 4413 | 2.36% |
| 2015 | 3872 | 2.07% |
| 2014 | 3675 | 1.96% |
| 2013 | 4661 | 2.49% |
| 2012 | 2867 | 1.53% |
| 2011 | 2907 | 1.55% |
| 2010 | 2359 | 1.26% |
| 2009 | 2093 | 1.12% |
| 2008 | 1776 | 0.95% |
| 2007 | 1655 | 0.88% |
| 2006 | 1189 | 0.64% |
| 2005 | 1034 | 0.55% |
| 2004 | 1444 | 0.77% |
| 2003 | 1081 | 0.58% |
| 2002 | 995 | 0.53% |
| 2001 | 1143 | 0.61% |
| 2000 | 1029 | 0.55% |
| 1999 | 758 | 0.40% |
| 1998 | 506 | 0.27% |
| 1997 | 248 | 0.13% |
| 1996 | 148 | 0.08% |
| 1995 | 34 | 0.02% |
Geographic Distribution
United States leads with 35.2% (53,509 AI-verified stores) , followed by United Kingdom (12.3%) and France (10.2%) .
Base: 152,144 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
53,509 AI-verified stores
18,751 AI-verified stores
15,556 AI-verified stores
9,938 AI-verified stores
8,778 AI-verified stores
8,645 AI-verified stores
7,665 AI-verified stores
5,747 AI-verified stores
2,931 AI-verified stores
2,803 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 53509 | 35.17% |
| United Kingdom | 18751 | 12.32% |
| France | 15556 | 10.22% |
| Germany | 9938 | 6.53% |
| Italy | 8778 | 5.77% |
| Australia | 8645 | 5.68% |
| Spain | 7665 | 5.04% |
| Canada | 5747 | 3.78% |
| Ireland | 2931 | 1.93% |
| Mexico | 2803 | 1.84% |
| Japan | 2479 | 1.63% |
| Switzerland | 2411 | 1.58% |
| New Zealand | 2330 | 1.53% |
| Austria | 1889 | 1.24% |
| Netherlands | 1720 | 1.13% |
| United Arab Emirates | 1605 | 1.05% |
| Poland | 1466 | 0.96% |
| Sweden | 1346 | 0.88% |
| Romania | 1299 | 0.85% |
| Belgium | 1276 | 0.84% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Toys & Games
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Custom - Home & Garden
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Books & Media
WooCommerce
WooCommerce
Custom - Toys & Games
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 376.9k | 100.00% |
| Emails | 230.2k | 61.07% |
| Phones | 76.0k | 20.16% |
| Ecommerce platform | 375.9k | 99.73% |
| Couriers | 59.4k | 15.77% |
| Payment Providers | 117.7k | 31.23% |
| Categories | 185.0k | 49.09% |
| Social Media | 269.3k | 71.46% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stripe e-commerce landscape:
Analyze 191.7k verified e-commerce stores on Stripe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Stripe e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stripe e-commerce intelligence?
-
We track 191.7k verified Stripe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.7% among stores with at least one detectable social profile (112,141 stores) , followed by Facebook (29.0%) and YouTube (10.0%) .
Base: 269,313 stores with any detectable social profile (71.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
112,141 stores
102,886 stores
35,425 stores
23,675 stores
23,491 stores
16,893 stores
14,646 stores
14,271 stores
5,970 stores
4,831 stores
Visual Distribution