Stripe Technology Adoption in E-commerce
Discover 236.5k e-commerce stores using Stripe. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 72.3% of stores with physical delivery (170,547 stores) , followed by Custom (10.6%) and Big Cartel (8.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
170,547 stores
24,895 stores
19,356 stores
16,604 stores
785 stores
709 stores
632 stores
513 stores
403 stores
325 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 170547 | 72.30% |
| Custom | 24895 | 10.55% |
| Big Cartel | 19356 | 8.21% |
| Fourthwall | 16604 | 7.04% |
| Rain | 785 | 0.33% |
| EasyDigitalDownloads | 709 | 0.30% |
| Volusion | 632 | 0.27% |
| Magento | 513 | 0.22% |
| PrestaShop | 403 | 0.17% |
| WooCommerce, EasyDigitalDownloads | 325 | 0.14% |
| Shopify | 310 | 0.13% |
| EasyDigitalDownloads, WooCommerce | 279 | 0.12% |
| Salesforce Commerce Cloud | 236 | 0.10% |
| OpenCart | 167 | 0.07% |
| nopCommerce | 120 | 0.05% |
All Stores Distribution
WooCommerce holds 80.5% share of all Stripe e-commerce stores (321,696) , with Custom at 6.2% and Big Cartel at 5.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
321,696 stores
24,895 stores
22,939 stores
18,615 stores
1,131 stores
5,513 stores
680 stores
621 stores
454 stores
1,047 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 321696 | 80.48% |
| Custom | 24895 | 6.23% |
| Big Cartel | 22939 | 5.74% |
| Fourthwall | 18615 | 4.66% |
| Rain | 1131 | 0.28% |
| EasyDigitalDownloads | 5513 | 1.38% |
| Volusion | 680 | 0.17% |
| Magento | 621 | 0.16% |
| PrestaShop | 454 | 0.11% |
| WooCommerce, EasyDigitalDownloads | 1047 | 0.26% |
| Shopify | 500 | 0.13% |
| EasyDigitalDownloads, WooCommerce | 989 | 0.25% |
| Salesforce Commerce Cloud | 254 | 0.06% |
| OpenCart | 254 | 0.06% |
| nopCommerce | 140 | 0.04% |
Categories Distribution
Clothing & Accessories leads with 24.1% of all stores (39,059 stores) , followed by Health & Beauty (14.6%) and Arts & Entertainment (12.2%) .
Top 10 Categories
39,059 stores
23,685 stores
19,764 stores
19,613 stores
8,045 stores
7,964 stores
7,337 stores
6,986 stores
5,740 stores
5,355 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 39059 | 24.09% |
| Health & Beauty | 23685 | 14.61% |
| Arts & Entertainment | 19764 | 12.19% |
| Food & Beverages | 19613 | 12.09% |
| Jewelry & Watches | 8045 | 4.96% |
| Home & Garden | 7964 | 4.91% |
| Electronics & Technology | 7337 | 4.52% |
| Gifts & Special Occasions | 6986 | 4.31% |
| Books & Media | 5740 | 3.54% |
| Furniture & Home Decor | 5355 | 3.30% |
| Vehicles & Parts | 4878 | 3.01% |
| Sporting Goods & Outdoor Gear | 4450 | 2.74% |
| Pets & Pet Supplies | 3447 | 2.13% |
| Business & Industrial | 3121 | 1.92% |
| Tools & Hardware | 2715 | 1.67% |
Payment Providers Distribution
PayPal leads with 24.7% among AI-verified physical stores (52,619 stores) , followed by Stripe Connect (14.8%) and Apple Pay (10.6%) .
Base: 121,179 AI-verified physical stores with detectable payment providers (30.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52,619 stores
31,511 stores
22,565 stores
21,031 stores
20,014 stores
18,677 stores
15,813 stores
13,802 stores
5,207 stores
4,174 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52619 | 24.73% |
| Stripe Connect | 31511 | 14.81% |
| Apple Pay | 22565 | 10.61% |
| Google Pay | 21031 | 9.89% |
| Klarna | 20014 | 9.41% |
| MasterCard | 18677 | 8.78% |
| AfterPay | 15813 | 7.43% |
| American Express | 13802 | 6.49% |
| Giropay | 5207 | 2.45% |
| VISA | 4174 | 1.96% |
| JCB | 2691 | 1.26% |
| Bolt | 1920 | 0.90% |
| Paddle | 1133 | 0.53% |
| SEPA | 812 | 0.38% |
| Bancontact | 779 | 0.37% |
Shipping Carriers Distribution
USPS leads with 18.0% among AI-verified physical stores (13,050 stores) , followed by DHL (17.0%) and UPS (12.8%) .
Base: 62,040 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,050 stores
12,336 stores
9,292 stores
8,401 stores
7,299 stores
5,358 stores
2,924 stores
2,859 stores
2,736 stores
1,972 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 13050 | 18.02% |
| DHL | 12336 | 17.04% |
| UPS | 9292 | 12.83% |
| DPD | 8401 | 11.60% |
| FedEx | 7299 | 10.08% |
| Royal Mail | 5358 | 7.40% |
| GLS | 2924 | 4.04% |
| Colissimo | 2859 | 3.95% |
| Australia Post | 2736 | 3.78% |
| La Poste | 1972 | 2.72% |
| Mondial Relay | 1557 | 2.15% |
| Correos | 1434 | 1.98% |
| TNT | 1287 | 1.78% |
| Canada Post | 997 | 1.38% |
| Hermes | 899 | 1.24% |
Store Launch Timeline
Over the past 12 months, 41,951 new stores were launched in Stripe , with the highest activity in 2025-11 (3,632 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
3,632 stores launched
3,170 stores launched
3,485 stores launched
3,616 stores launched
4,033 stores launched
3,705 stores launched
3,895 stores launched
3,775 stores launched
3,833 stores launched
3,532 stores launched
3,571 stores launched
1,704 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 3632 | 8.66% |
| 2025-10 | 3170 | 7.56% |
| 2025-09 | 3485 | 8.31% |
| 2025-08 | 3616 | 8.62% |
| 2025-07 | 4033 | 9.61% |
| 2025-06 | 3705 | 8.83% |
| 2025-05 | 3895 | 9.28% |
| 2025-04 | 3775 | 9.00% |
| 2025-03 | 3833 | 9.14% |
| 2025-02 | 3532 | 8.42% |
| 2025-01 | 3571 | 8.51% |
| 2024-12 | 1704 | 4.06% |
Active Stores by Launch Year
Currently, 230,753 active stores in Stripe are tracked in our database , with the most stores launched in 2025 (40,268 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
40,268 active stores
32,455 active stores
20,205 active stores
16,852 active stores
18,086 active stores
18,646 active stores
11,567 active stores
11,877 active stores
9,575 active stores
5,691 active stores
5,057 active stores
4,877 active stores
5,995 active stores
3,735 active stores
3,768 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 40268 | 17.45% |
| 2024 | 32455 | 14.06% |
| 2023 | 20205 | 8.76% |
| 2022 | 16852 | 7.30% |
| 2021 | 18086 | 7.84% |
| 2020 | 18646 | 8.08% |
| 2019 | 11567 | 5.01% |
| 2018 | 11877 | 5.15% |
| 2017 | 9575 | 4.15% |
| 2016 | 5691 | 2.47% |
| 2015 | 5057 | 2.19% |
| 2014 | 4877 | 2.11% |
| 2013 | 5995 | 2.60% |
| 2012 | 3735 | 1.62% |
| 2011 | 3768 | 1.63% |
| 2010 | 2994 | 1.30% |
| 2009 | 2700 | 1.17% |
| 2008 | 2269 | 0.98% |
| 2007 | 2113 | 0.92% |
| 2006 | 1479 | 0.64% |
| 2005 | 1316 | 0.57% |
| 2004 | 1813 | 0.79% |
| 2003 | 1332 | 0.58% |
| 2002 | 1281 | 0.56% |
| 2001 | 1454 | 0.63% |
| 2000 | 1238 | 0.54% |
| 1999 | 978 | 0.42% |
| 1998 | 601 | 0.26% |
| 1997 | 297 | 0.13% |
| 1996 | 190 | 0.08% |
| 1995 | 44 | 0.02% |
Geographic Distribution
United States leads with 30.9% (47,729 AI-verified stores) , followed by United Kingdom (14.3%) and France (10.1%) .
Base: 154,599 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
47,729 AI-verified stores
22,088 AI-verified stores
15,561 AI-verified stores
10,488 AI-verified stores
9,622 AI-verified stores
8,591 AI-verified stores
8,344 AI-verified stores
6,562 AI-verified stores
3,370 AI-verified stores
3,215 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 47729 | 30.87% |
| United Kingdom | 22088 | 14.29% |
| France | 15561 | 10.07% |
| Australia | 10488 | 6.78% |
| Spain | 9622 | 6.22% |
| Italy | 8591 | 5.56% |
| Germany | 8344 | 5.40% |
| Canada | 6562 | 4.24% |
| Ireland | 3370 | 2.18% |
| Mexico | 3215 | 2.08% |
| Japan | 3027 | 1.96% |
| New Zealand | 2824 | 1.83% |
| Switzerland | 2261 | 1.46% |
| Netherlands | 1719 | 1.11% |
| Poland | 1697 | 1.10% |
| Belgium | 1616 | 1.05% |
| Sweden | 1558 | 1.01% |
| India | 1545 | 1.00% |
| United Arab Emirates | 1444 | 0.93% |
| Austria | 1338 | 0.87% |
Featured Stores
Discover the strongest performers and newest entrants in Stripe's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Clothing & Accessories
WooCommerce — Clothing & Accessories
Custom — Electronics & Technology
Fourthwall — Clothing & Accessories
WooCommerce — Furniture & Home Decor
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 404.5k | 100.00% |
| Emails | 240.4k | 59.43% |
| Phones | 79.1k | 19.56% |
| Ecommerce platform | 403.7k | 99.80% |
| Couriers | 62.0k | 15.34% |
| Payment Providers | 121.2k | 29.96% |
| Categories | 235.5k | 58.21% |
| Social Media | 285.2k | 70.51% |
Starter Package
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Get instant access to our database
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Customized datasets tailored to your needs
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Maximize Your ROI
Use our detailed Stripe E-commerce Database to:
Gain actionable insights into 236.5k physical stores in Stripe.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Stripe online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Stripe E-commerce Database?
-
Our database covers over 236.5k Stripe physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.2% among stores with at least one detectable social profile (133,744 stores) , followed by Facebook (29.2%) and YouTube (10.6%) .
Base: 285,244 stores with any detectable social profile (70.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
133,744 stores
125,293 stores
45,707 stores
31,854 stores
25,770 stores
21,637 stores
17,043 stores
16,493 stores
5,886 stores
5,774 stores
Visual Distribution