Less Technology Adoption in E-commerce
Discover 19.3k e-commerce stores using Less. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 99.5% of stores with physical delivery (19,184 stores) , followed by WooCommerce (0.2%) and Magento (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
19,184 stores
35 stores
20 stores
9 stores
9 stores
4 stores
3 stores
3 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 19184 | 99.53% |
| WooCommerce | 35 | 0.18% |
| Magento | 20 | 0.10% |
| PrestaShop | 9 | 0.05% |
| 1C-Bitrix | 9 | 0.05% |
| OpenCart | 4 | 0.02% |
| BigCommerce | 3 | 0.02% |
| Ecwid | 3 | 0.02% |
| Shopify | 3 | 0.02% |
| JoomShopping | 2 | 0.01% |
| Zozo | 2 | 0.01% |
| WooCommerce, EasyDigitalDownloads | 0 | 0.00% |
| Zen Cart, TomatoCart, Bsale, Zozo, T1 Paginas, X-Cart, Xanario, Big Cartel, Avangate | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| Commercio | 0 | 0.00% |
All Stores Distribution
Custom holds 99.0% share of all Less e-commerce stores (19,184) , with WooCommerce at 0.5% and Magento at 0.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
19,184 stores
94 stores
31 stores
9 stores
31 stores
4 stores
3 stores
6 stores
5 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 19184 | 99.00% |
| WooCommerce | 94 | 0.49% |
| Magento | 31 | 0.16% |
| PrestaShop | 9 | 0.05% |
| 1C-Bitrix | 31 | 0.16% |
| OpenCart | 4 | 0.02% |
| BigCommerce | 3 | 0.02% |
| Ecwid | 6 | 0.03% |
| Shopify | 5 | 0.03% |
| JoomShopping | 2 | 0.01% |
| Zozo | 3 | 0.02% |
| WooCommerce, EasyDigitalDownloads | 1 | 0.01% |
| Zen Cart, TomatoCart, Bsale, Zozo, T1 Paginas, X-Cart, Xanario, Big Cartel, Avangate | 1 | 0.01% |
| SAP Commerce Cloud | 3 | 0.02% |
| Commercio | 1 | 0.01% |
Categories Distribution
Electronics & Technology leads with 17.6% of all stores (1,581 stores) , followed by Clothing & Accessories (16.0%) and Health & Beauty (14.7%) .
Top 10 Categories
1,581 stores
1,436 stores
1,318 stores
1,224 stores
501 stores
476 stores
450 stores
407 stores
375 stores
295 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 1581 | 17.59% |
| Clothing & Accessories | 1436 | 15.98% |
| Health & Beauty | 1318 | 14.66% |
| Food & Beverages | 1224 | 13.62% |
| Home & Garden | 501 | 5.57% |
| Business & Industrial | 476 | 5.30% |
| Tools & Hardware | 450 | 5.01% |
| Vehicles & Parts | 407 | 4.53% |
| Furniture & Home Decor | 375 | 4.17% |
| Sporting Goods & Outdoor Gear | 295 | 3.28% |
| Jewelry & Watches | 244 | 2.71% |
| Gifts & Special Occasions | 230 | 2.56% |
| Pets & Pet Supplies | 179 | 1.99% |
| Toys & Games | 139 | 1.55% |
| Arts & Entertainment | 134 | 1.49% |
Payment Providers Distribution
PayPal leads with 22.9% among AI-verified physical stores (1,070 stores) , followed by MasterCard (13.4%) and Stripe Connect (12.2%) .
Base: 3,325 AI-verified physical stores with detectable payment providers (16.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,070 stores
626 stores
569 stores
534 stores
352 stores
223 stores
220 stores
206 stores
183 stores
158 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1070 | 22.87% |
| MasterCard | 626 | 13.38% |
| Stripe Connect | 569 | 12.16% |
| American Express | 534 | 11.42% |
| VISA | 352 | 7.52% |
| Bolt | 223 | 4.77% |
| Klarna | 220 | 4.70% |
| Bancontact | 206 | 4.40% |
| Apple Pay | 183 | 3.91% |
| Google Pay | 158 | 3.38% |
| Mercado Pago | 146 | 3.12% |
| Mollie | 123 | 2.63% |
| Razorpay | 97 | 2.07% |
| Amazon Pay | 91 | 1.95% |
| SEPA | 80 | 1.71% |
Shipping Carriers Distribution
UPS leads with 24.3% among AI-verified physical stores (783 stores) , followed by DHL (13.2%) and DPD (10.1%) .
Base: 2,956 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 783 | 24.32% |
| DHL | 426 | 13.23% |
| DPD | 324 | 10.07% |
| FedEx | 320 | 9.94% |
| GLS | 209 | 6.49% |
| USPS | 207 | 6.43% |
| Bpost | 158 | 4.91% |
| Correos | 155 | 4.82% |
| Colissimo | 153 | 4.75% |
| Mondial Relay | 131 | 4.07% |
| La Poste | 92 | 2.86% |
| TNT | 82 | 2.55% |
| Chronopost | 65 | 2.02% |
| PostNL | 63 | 1.96% |
| Hermes | 51 | 1.58% |
Store Launch Timeline
Over the past 12 months, 6,470 new stores were launched in Less , with the highest activity in 2025-11 (855 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
855 stores launched
632 stores launched
610 stores launched
537 stores launched
556 stores launched
535 stores launched
587 stores launched
457 stores launched
529 stores launched
525 stores launched
434 stores launched
213 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 855 | 13.21% |
| 2025-10 | 632 | 9.77% |
| 2025-09 | 610 | 9.43% |
| 2025-08 | 537 | 8.30% |
| 2025-07 | 556 | 8.59% |
| 2025-06 | 535 | 8.27% |
| 2025-05 | 587 | 9.07% |
| 2025-04 | 457 | 7.06% |
| 2025-03 | 529 | 8.18% |
| 2025-02 | 525 | 8.11% |
| 2025-01 | 434 | 6.71% |
| 2024-12 | 213 | 3.29% |
Active Stores by Launch Year
Currently, 19,248 active stores in Less are tracked in our database , with the most stores launched in 2025 (6,260 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6,260 active stores
3,300 active stores
1,914 active stores
1,193 active stores
1,019 active stores
1,049 active stores
672 active stores
612 active stores
456 active stores
268 active stores
231 active stores
222 active stores
332 active stores
187 active stores
196 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 6260 | 32.52% |
| 2024 | 3300 | 17.14% |
| 2023 | 1914 | 9.94% |
| 2022 | 1193 | 6.20% |
| 2021 | 1019 | 5.29% |
| 2020 | 1049 | 5.45% |
| 2019 | 672 | 3.49% |
| 2018 | 612 | 3.18% |
| 2017 | 456 | 2.37% |
| 2016 | 268 | 1.39% |
| 2015 | 231 | 1.20% |
| 2014 | 222 | 1.15% |
| 2013 | 332 | 1.72% |
| 2012 | 187 | 0.97% |
| 2011 | 196 | 1.02% |
| 2010 | 166 | 0.86% |
| 2009 | 135 | 0.70% |
| 2008 | 127 | 0.66% |
| 2007 | 132 | 0.69% |
| 2006 | 81 | 0.42% |
| 2005 | 73 | 0.38% |
| 2004 | 130 | 0.68% |
| 2003 | 104 | 0.54% |
| 2002 | 91 | 0.47% |
| 2001 | 90 | 0.47% |
| 2000 | 79 | 0.41% |
| 1999 | 48 | 0.25% |
| 1998 | 43 | 0.22% |
| 1997 | 21 | 0.11% |
| 1996 | 15 | 0.08% |
| 1995 | 2 | 0.01% |
Geographic Distribution
United States leads with 17.0% (1,755 AI-verified stores) , followed by Spain (9.7%) and Belgium (8.9%) .
Base: 10,322 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,755 AI-verified stores
1,004 AI-verified stores
915 AI-verified stores
914 AI-verified stores
851 AI-verified stores
848 AI-verified stores
568 AI-verified stores
430 AI-verified stores
369 AI-verified stores
292 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1755 | 17.00% |
| Spain | 1004 | 9.73% |
| Belgium | 915 | 8.86% |
| India | 914 | 8.85% |
| France | 851 | 8.24% |
| Mexico | 848 | 8.22% |
| Argentina | 568 | 5.50% |
| Germany | 430 | 4.17% |
| Chile | 369 | 3.57% |
| Netherlands | 292 | 2.83% |
| United Kingdom | 291 | 2.82% |
| Canada | 282 | 2.73% |
| Turkey | 270 | 2.62% |
| Peru | 262 | 2.54% |
| Australia | 238 | 2.31% |
| Iran | 234 | 2.27% |
| Colombia | 204 | 1.98% |
| Italy | 204 | 1.98% |
| Switzerland | 202 | 1.96% |
| Poland | 189 | 1.83% |
Featured Stores
Discover the strongest performers and newest entrants in Less's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom
Custom
Custom
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 20.0k | 100.00% |
| Emails | 14.4k | 72.06% |
| Phones | 3.8k | 18.99% |
| Ecommerce platform | 19.4k | 96.96% |
| Couriers | 3.0k | 14.78% |
| Payment Providers | 3.3k | 16.62% |
| Categories | 9.6k | 48.16% |
| Social Media | 5.9k | 29.67% |
Starter Package
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Maximize Your ROI
Use our detailed Less E-commerce Database to:
Gain actionable insights into 19.3k physical stores in Less.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Less online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Less E-commerce Database?
-
Our database covers over 19.3k Less physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.4% among stores with at least one detectable social profile (3,574 stores) , followed by Instagram (25.3%) and LinkedIn (11.1%) .
Base: 5,936 stores with any detectable social profile (29.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,574 stores
3,296 stores
1,448 stores
1,382 stores
1,231 stores
967 stores
579 stores
380 stores
151 stores
15 stores
Visual Distribution