Google Wallet Technology Adoption in E-commerce
Discover 90.0 e-commerce stores using Google Wallet. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 86.7% of stores with physical delivery (78 stores) , followed by Volusion (3.3%) and Shopify (2.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
78 stores
3 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 78 | 86.67% |
| Volusion | 3 | 3.33% |
| Shopify | 2 | 2.22% |
| Magento | 1 | 1.11% |
| osCommerce | 1 | 1.11% |
| OpenCart | 1 | 1.11% |
| EKM | 1 | 1.11% |
| BigCommerce | 1 | 1.11% |
| Miva | 1 | 1.11% |
| Vendio | 1 | 1.11% |
| VP-ASP | 0 | 0.00% |
All Stores Distribution
Custom holds 83.9% share of all Google Wallet e-commerce stores (78) , with Volusion at 3.2% and Shopify at 4.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
78 stores
3 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 78 | 83.87% |
| Volusion | 3 | 3.23% |
| Shopify | 4 | 4.30% |
| Magento | 1 | 1.08% |
| osCommerce | 1 | 1.08% |
| OpenCart | 1 | 1.08% |
| EKM | 1 | 1.08% |
| BigCommerce | 1 | 1.08% |
| Miva | 1 | 1.08% |
| Vendio | 1 | 1.08% |
| VP-ASP | 1 | 1.08% |
Categories Distribution
Electronics & Technology leads with 17.4% of all stores (12 stores) , followed by Clothing & Accessories (13.0%) and Vehicles & Parts (11.6%) .
Top 10 Categories
12 stores
9 stores
8 stores
6 stores
4 stores
4 stores
4 stores
4 stores
3 stores
3 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Electronics & Technology | 12 | 17.39% |
| Clothing & Accessories | 9 | 13.04% |
| Vehicles & Parts | 8 | 11.59% |
| Business & Industrial | 6 | 8.70% |
| Sporting Goods & Outdoor Gear | 4 | 5.80% |
| Food & Beverages | 4 | 5.80% |
| Home & Garden | 4 | 5.80% |
| Health & Beauty | 4 | 5.80% |
| Pets & Pet Supplies | 3 | 4.35% |
| Toys & Games | 3 | 4.35% |
| Furniture & Home Decor | 3 | 4.35% |
| Gifts & Special Occasions | 3 | 4.35% |
| Jewelry & Watches | 2 | 2.90% |
| Collectibles & Hobbies | 2 | 2.90% |
| Tools & Hardware | 2 | 2.90% |
Payment Providers Distribution
PayPal leads with 30.8% among AI-verified physical stores (12 stores) , followed by American Express (23.1%) and MasterCard (20.5%) .
Base: 24 AI-verified physical stores with detectable payment providers (25.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
12 stores
9 stores
8 stores
3 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 12 | 30.77% |
| American Express | 9 | 23.08% |
| MasterCard | 8 | 20.51% |
| Bolt | 3 | 7.69% |
| Stripe Connect | 3 | 7.69% |
| Paddle | 2 | 5.13% |
| Authorize.Net | 1 | 2.56% |
| VISA | 1 | 2.56% |
Shipping Carriers Distribution
UPS leads with 37.8% among AI-verified physical stores (17 stores) , followed by USPS (28.9%) and FedEx (22.2%) .
Base: 29 AI-verified physical stores with detectable shipping carriers (31.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
17 stores
13 stores
10 stores
3 stores
1 stores
1 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 17 | 37.78% |
| USPS | 13 | 28.89% |
| FedEx | 10 | 22.22% |
| Royal Mail | 3 | 6.67% |
| Estes | 1 | 2.22% |
| Dayton Freight | 1 | 2.22% |
Active Stores by Launch Year
Currently, 86 active stores in Google Wallet are tracked in our database , with the most stores launched in 2024 (1 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1 active stores
1 active stores
2 active stores
2 active stores
2 active stores
2 active stores
1 active stores
1 active stores
5 active stores
2 active stores
10 active stores
7 active stores
4 active stores
6 active stores
7 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 1 | 1.16% |
| 2021 | 1 | 1.16% |
| 2019 | 2 | 2.33% |
| 2018 | 2 | 2.33% |
| 2017 | 2 | 2.33% |
| 2016 | 2 | 2.33% |
| 2015 | 1 | 1.16% |
| 2014 | 1 | 1.16% |
| 2013 | 5 | 5.81% |
| 2012 | 2 | 2.33% |
| 2011 | 10 | 11.63% |
| 2010 | 7 | 8.14% |
| 2009 | 4 | 4.65% |
| 2008 | 6 | 6.98% |
| 2007 | 7 | 8.14% |
| 2006 | 5 | 5.81% |
| 2005 | 4 | 4.65% |
| 2004 | 3 | 3.49% |
| 2003 | 4 | 4.65% |
| 2002 | 4 | 4.65% |
| 2001 | 1 | 1.16% |
| 2000 | 5 | 5.81% |
| 1999 | 2 | 2.33% |
| 1998 | 1 | 1.16% |
| 1997 | 2 | 2.33% |
| 1996 | 2 | 2.33% |
Geographic Distribution
United States leads with 73.2% (60 AI-verified stores) , followed by United Kingdom (12.2%) and South Africa (3.7%) .
Base: 82 AI-verified stores across 12 countries. Percentages show share among AI-verified stores.
Top 10 Countries
60 AI-verified stores
10 AI-verified stores
3 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
1 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 60 | 73.17% |
| United Kingdom | 10 | 12.20% |
| South Africa | 3 | 3.66% |
| India | 1 | 1.22% |
| Brazil | 1 | 1.22% |
| Ireland | 1 | 1.22% |
| China | 1 | 1.22% |
| Norway | 1 | 1.22% |
| Argentina | 1 | 1.22% |
| Japan | 1 | 1.22% |
| Jordan | 1 | 1.22% |
| Canada | 1 | 1.22% |
Featured Stores
Discover the strongest performers and newest entrants in Google Wallet's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 93.0 | 100.00% |
| Emails | 38.0 | 40.86% |
| Phones | 8.0 | 8.60% |
| Ecommerce platform | 93.0 | 100.00% |
| Couriers | 29.0 | 31.18% |
| Payment Providers | 24.0 | 25.81% |
| Categories | 73.0 | 78.49% |
| Social Media | 32.0 | 34.41% |
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Use our detailed Google Wallet E-commerce Database to:
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- Identify High-Value Leads
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Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the Google Wallet E-commerce Database?
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Our database covers over 90.0 Google Wallet physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 41.8% among stores with at least one detectable social profile (28 stores) , followed by Twitter (20.9%) and Pinterest (14.9%) .
Base: 32 stores with any detectable social profile (34.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
28 stores
14 stores
10 stores
8 stores
4 stores
1 stores
1 stores
1 stores
Visual Distribution