Facebook Pixel Technology Adoption in E-commerce
Discover 863.7k e-commerce stores using Facebook Pixel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 43.1% of stores with physical delivery (355,121 stores) , followed by Custom (29.6%) and Shopify (9.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
355,121 stores
243,648 stores
74,037 stores
64,206 stores
15,167 stores
12,611 stores
11,573 stores
10,419 stores
9,761 stores
7,023 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 355121 | 43.12% |
| Custom | 243648 | 29.59% |
| Shopify | 74037 | 8.99% |
| Nuvemshop | 64206 | 7.80% |
| PrestaShop | 15167 | 1.84% |
| Magento | 12611 | 1.53% |
| Shoptet | 11573 | 1.41% |
| BigCommerce | 10419 | 1.27% |
| Loja Integrada | 9761 | 1.19% |
| OpenCart | 7023 | 0.85% |
| Ikas | 4652 | 0.56% |
| 1C-Bitrix | 4342 | 0.53% |
| YouCan | 3729 | 0.45% |
| Squarespace Commerce | 3594 | 0.44% |
| Imweb | 3586 | 0.44% |
All Stores Distribution
WooCommerce holds 52.5% share of all Facebook Pixel e-commerce stores (558,210) , with Custom at 22.9% and Shopify at 7.7% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
558,210 stores
243,648 stores
82,113 stores
66,808 stores
16,188 stores
14,860 stores
12,314 stores
11,358 stores
9,898 stores
8,282 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 558210 | 52.49% |
| Custom | 243648 | 22.91% |
| Shopify | 82113 | 7.72% |
| Nuvemshop | 66808 | 6.28% |
| PrestaShop | 16188 | 1.52% |
| Magento | 14860 | 1.40% |
| Shoptet | 12314 | 1.16% |
| BigCommerce | 11358 | 1.07% |
| Loja Integrada | 9898 | 0.93% |
| OpenCart | 8282 | 0.78% |
| Ikas | 4696 | 0.44% |
| 1C-Bitrix | 9759 | 0.92% |
| YouCan | 4734 | 0.45% |
| Squarespace Commerce | 14155 | 1.33% |
| Imweb | 6350 | 0.60% |
Categories Distribution
Clothing & Accessories leads with 24.3% of all stores (165,797 stores) , followed by Health & Beauty (18.7%) and Food & Beverages (9.8%) .
Top 10 Categories
165,797 stores
127,285 stores
67,064 stores
48,723 stores
45,517 stores
41,234 stores
36,087 stores
33,342 stores
22,760 stores
22,123 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 165797 | 24.29% |
| Health & Beauty | 127285 | 18.65% |
| Food & Beverages | 67064 | 9.83% |
| Electronics & Technology | 48723 | 7.14% |
| Home & Garden | 45517 | 6.67% |
| Jewelry & Watches | 41234 | 6.04% |
| Furniture & Home Decor | 36087 | 5.29% |
| Vehicles & Parts | 33342 | 4.89% |
| Gifts & Special Occasions | 22760 | 3.33% |
| Arts & Entertainment | 22123 | 3.24% |
| Sporting Goods & Outdoor Gear | 19771 | 2.90% |
| Tools & Hardware | 14841 | 2.17% |
| Pets & Pet Supplies | 13956 | 2.04% |
| Business & Industrial | 12632 | 1.85% |
| Toys & Games | 11360 | 1.66% |
Payment Providers Distribution
PayPal leads with 23.2% among AI-verified physical stores (82,513 stores) , followed by MasterCard (14.9%) and American Express (10.3%) .
Base: 275,374 AI-verified physical stores with detectable payment providers (24.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
82,513 stores
52,962 stores
36,625 stores
34,155 stores
25,819 stores
22,238 stores
19,584 stores
18,074 stores
16,174 stores
14,580 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 82513 | 23.20% |
| MasterCard | 52962 | 14.89% |
| American Express | 36625 | 10.30% |
| Stripe Connect | 34155 | 9.60% |
| VISA | 25819 | 7.26% |
| Mercado Pago | 22238 | 6.25% |
| Boleto | 19584 | 5.51% |
| Apple Pay | 18074 | 5.08% |
| Klarna | 16174 | 4.55% |
| Google Pay | 14580 | 4.10% |
| JCB | 9134 | 2.57% |
| Bolt | 7178 | 2.02% |
| PayU | 6638 | 1.87% |
| Przelewy24 | 5609 | 1.58% |
| BLIK | 4437 | 1.25% |
Shipping Carriers Distribution
UPS leads with 13.8% among AI-verified physical stores (28,522 stores) , followed by DHL (13.7%) and Correios (11.9%) .
Base: 203,621 AI-verified physical stores with detectable shipping carriers (17.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 28522 | 13.78% |
| DHL | 28362 | 13.71% |
| Correios | 24547 | 11.86% |
| DPD | 20867 | 10.08% |
| GLS | 20467 | 9.89% |
| USPS | 17505 | 8.46% |
| FedEx | 17134 | 8.28% |
| Estes | 10798 | 5.22% |
| InPost | 8219 | 3.97% |
| Royal Mail | 6457 | 3.12% |
| TNT | 5216 | 2.52% |
| Почта России | 4958 | 2.40% |
| PostNL | 4753 | 2.30% |
| Australia Post | 4751 | 2.30% |
| Correos | 4388 | 2.12% |
Store Launch Timeline
Over the past 12 months, 135,323 new stores were launched in Facebook Pixel , with the highest activity in 2025-11 (12,144 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
12,144 stores launched
10,496 stores launched
11,412 stores launched
11,730 stores launched
13,325 stores launched
11,644 stores launched
12,732 stores launched
11,845 stores launched
12,229 stores launched
11,226 stores launched
11,338 stores launched
5,202 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 12144 | 8.97% |
| 2025-10 | 10496 | 7.76% |
| 2025-09 | 11412 | 8.43% |
| 2025-08 | 11730 | 8.67% |
| 2025-07 | 13325 | 9.85% |
| 2025-06 | 11644 | 8.60% |
| 2025-05 | 12732 | 9.41% |
| 2025-04 | 11845 | 8.75% |
| 2025-03 | 12229 | 9.04% |
| 2025-02 | 11226 | 8.30% |
| 2025-01 | 11338 | 8.38% |
| 2024-12 | 5202 | 3.84% |
Active Stores by Launch Year
Currently, 856,995 active stores in Facebook Pixel are tracked in our database , with the most stores launched in 2025 (130,202 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
130,202 active stores
90,568 active stores
69,575 active stores
61,296 active stores
71,971 active stores
75,821 active stores
48,323 active stores
49,528 active stores
41,014 active stores
26,203 active stores
21,358 active stores
20,777 active stores
25,255 active stores
15,547 active stores
14,928 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 130202 | 15.19% |
| 2024 | 90568 | 10.57% |
| 2023 | 69575 | 8.12% |
| 2022 | 61296 | 7.15% |
| 2021 | 71971 | 8.40% |
| 2020 | 75821 | 8.85% |
| 2019 | 48323 | 5.64% |
| 2018 | 49528 | 5.78% |
| 2017 | 41014 | 4.79% |
| 2016 | 26203 | 3.06% |
| 2015 | 21358 | 2.49% |
| 2014 | 20777 | 2.42% |
| 2013 | 25255 | 2.95% |
| 2012 | 15547 | 1.81% |
| 2011 | 14928 | 1.74% |
| 2010 | 12957 | 1.51% |
| 2009 | 12251 | 1.43% |
| 2008 | 9897 | 1.15% |
| 2007 | 8957 | 1.05% |
| 2006 | 6435 | 0.75% |
| 2005 | 5575 | 0.65% |
| 2004 | 6842 | 0.80% |
| 2003 | 5917 | 0.69% |
| 2002 | 5136 | 0.60% |
| 2001 | 6475 | 0.76% |
| 2000 | 4997 | 0.58% |
| 1999 | 3889 | 0.45% |
| 1998 | 2647 | 0.31% |
| 1997 | 1505 | 0.18% |
| 1996 | 952 | 0.11% |
| 1995 | 197 | 0.02% |
Geographic Distribution
United States leads with 17.3% (93,152 AI-verified stores) , followed by Brazil (13.9%) and South Korea (6.5%) .
Base: 538,080 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
93,152 AI-verified stores
74,825 AI-verified stores
34,874 AI-verified stores
32,793 AI-verified stores
32,378 AI-verified stores
26,924 AI-verified stores
26,696 AI-verified stores
23,097 AI-verified stores
22,804 AI-verified stores
21,206 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 93152 | 17.31% |
| Brazil | 74825 | 13.91% |
| South Korea | 34874 | 6.48% |
| Argentina | 32793 | 6.09% |
| India | 32378 | 6.02% |
| Italy | 26924 | 5.00% |
| United Kingdom | 26696 | 4.96% |
| Spain | 23097 | 4.29% |
| Poland | 22804 | 4.24% |
| Ukraine | 21206 | 3.94% |
| Turkey | 21134 | 3.93% |
| France | 17115 | 3.18% |
| Australia | 16683 | 3.10% |
| Czechia | 15428 | 2.87% |
| Vietnam | 14664 | 2.73% |
| Netherlands | 14327 | 2.66% |
| Russia | 13637 | 2.53% |
| Romania | 13468 | 2.50% |
| Mexico | 11553 | 2.15% |
| Canada | 11322 | 2.10% |
Featured Stores
Discover the strongest performers and newest entrants in Facebook Pixel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Nuvemshop — Clothing & Accessories
WooCommerce — Furniture & Home Decor
Nuvemshop
Nuvemshop
WooCommerce — Baby & Toddler
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.1m | 100.00% |
| Emails | 663.6k | 58.11% |
| Phones | 362.6k | 31.75% |
| Ecommerce platform | 1.1m | 99.47% |
| Couriers | 203.6k | 17.83% |
| Payment Providers | 275.4k | 24.11% |
| Categories | 831.3k | 72.78% |
| Social Media | 912.9k | 79.93% |
Starter Package
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Maximize Your ROI
Use our detailed Facebook Pixel E-commerce Database to:
Gain actionable insights into 863.7k physical stores in Facebook Pixel.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Facebook Pixel online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
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Delivery Methods
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Facebook Pixel E-commerce Database?
-
Our database covers over 863.7k Facebook Pixel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.7% among stores with at least one detectable social profile (593,351 stores) , followed by Facebook (31.1%) and YouTube (10.9%) .
Base: 912,863 stores with any detectable social profile (79.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
593,351 stores
582,017 stores
204,029 stores
107,029 stores
104,561 stores
84,786 stores
83,004 stores
75,388 stores
36,344 stores
2,817 stores
Visual Distribution