Boomerang Technology Adoption in E-commerce
Discover 568.0 e-commerce stores using Boomerang. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Shopify leads with 92.1% of stores with physical delivery (523 stores) , followed by Custom (4.9%) and Salesforce Commerce Cloud (1.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
523 stores
28 stores
7 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 523 | 92.08% |
| Custom | 28 | 4.93% |
| Salesforce Commerce Cloud | 7 | 1.23% |
| Zoorix, Shopify | 2 | 0.35% |
| PrestaShop | 1 | 0.18% |
| Salesfloor, Oracle Commerce | 1 | 0.18% |
| TargetBay, Shopify | 1 | 0.18% |
| HCL Commerce | 1 | 0.18% |
| Constructor | 1 | 0.18% |
| SAP Commerce Cloud | 1 | 0.18% |
| Constructor, Salesforce Commerce Cloud | 1 | 0.18% |
| Magento | 1 | 0.18% |
| Shopify, Novel | 0 | 0.00% |
| Shopify, Zapiet | 0 | 0.00% |
| Zapiet, Shopify | 0 | 0.00% |
All Stores Distribution
Shopify holds 98.3% share of all Boomerang e-commerce stores (3,657) , with Custom at 0.8% and Salesforce Commerce Cloud at 0.3% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,657 stores
28 stores
12 stores
4 stores
1 stores
1 stores
1 stores
1 stores
1 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Shopify | 3657 | 98.31% |
| Custom | 28 | 0.75% |
| Salesforce Commerce Cloud | 12 | 0.32% |
| Zoorix, Shopify | 4 | 0.11% |
| PrestaShop | 1 | 0.03% |
| Salesfloor, Oracle Commerce | 1 | 0.03% |
| TargetBay, Shopify | 1 | 0.03% |
| HCL Commerce | 1 | 0.03% |
| Constructor | 1 | 0.03% |
| SAP Commerce Cloud | 2 | 0.05% |
| Constructor, Salesforce Commerce Cloud | 1 | 0.03% |
| Magento | 7 | 0.19% |
| Shopify, Novel | 1 | 0.03% |
| Shopify, Zapiet | 1 | 0.03% |
| Zapiet, Shopify | 2 | 0.05% |
Categories Distribution
Clothing & Accessories leads with 39.5% of all stores (128 stores) , followed by Health & Beauty (13.9%) and Jewelry & Watches (9.9%) .
Top 10 Categories
128 stores
45 stores
32 stores
25 stores
17 stores
15 stores
10 stores
9 stores
8 stores
8 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 128 | 39.51% |
| Health & Beauty | 45 | 13.89% |
| Jewelry & Watches | 32 | 9.88% |
| Food & Beverages | 25 | 7.72% |
| Home & Garden | 17 | 5.25% |
| Arts & Entertainment | 15 | 4.63% |
| Furniture & Home Decor | 10 | 3.09% |
| Gifts & Special Occasions | 9 | 2.78% |
| Electronics & Technology | 8 | 2.47% |
| Vehicles & Parts | 8 | 2.47% |
| Toys & Games | 8 | 2.47% |
| Sporting Goods & Outdoor Gear | 7 | 2.16% |
| Pets & Pet Supplies | 5 | 1.54% |
| Business & Industrial | 4 | 1.23% |
| Baby & Toddler | 3 | 0.93% |
Payment Providers Distribution
PayPal leads with 24.3% among AI-verified physical stores (69 stores) , followed by Stripe Connect (15.1%) and American Express (12.0%) .
Base: 406 AI-verified physical stores with detectable payment providers (10.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
69 stores
43 stores
34 stores
30 stores
25 stores
23 stores
22 stores
7 stores
7 stores
6 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 69 | 24.30% |
| Stripe Connect | 43 | 15.14% |
| American Express | 34 | 11.97% |
| Klarna | 30 | 10.56% |
| Apple Pay | 25 | 8.80% |
| MasterCard | 23 | 8.10% |
| Google Pay | 22 | 7.75% |
| VISA | 7 | 2.46% |
| Bancontact | 7 | 2.46% |
| iDEAL | 6 | 2.11% |
| Paytm | 4 | 1.41% |
| AfterPay | 4 | 1.41% |
| UnionPay | 4 | 1.41% |
| PayU | 3 | 1.06% |
| Razorpay | 3 | 1.06% |
Shipping Carriers Distribution
DHL leads with 25.3% among AI-verified physical stores (49 stores) , followed by UPS (19.1%) and FedEx (10.8%) .
Base: 345 AI-verified physical stores with detectable shipping carriers (9.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
49 stores
37 stores
21 stores
15 stores
13 stores
11 stores
8 stores
8 stores
6 stores
5 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 49 | 25.26% |
| UPS | 37 | 19.07% |
| FedEx | 21 | 10.82% |
| USPS | 15 | 7.73% |
| Royal Mail | 13 | 6.70% |
| DPD | 11 | 5.67% |
| Colissimo | 8 | 4.12% |
| GLS | 8 | 4.12% |
| La Poste | 6 | 3.09% |
| Australia Post | 5 | 2.58% |
| PostNL | 5 | 2.58% |
| Correos | 4 | 2.06% |
| S.F. Express | 4 | 2.06% |
| Mondial Relay | 4 | 2.06% |
| Aramex | 4 | 2.06% |
Active Stores by Launch Year
Currently, 559 active stores in Boomerang are tracked in our database , with the most stores launched in 2024 (166 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
166 active stores
67 active stores
52 active stores
46 active stores
49 active stores
15 active stores
25 active stores
21 active stores
7 active stores
6 active stores
10 active stores
14 active stores
9 active stores
8 active stores
8 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2024 | 166 | 29.70% |
| 2023 | 67 | 11.99% |
| 2022 | 52 | 9.30% |
| 2021 | 46 | 8.23% |
| 2020 | 49 | 8.77% |
| 2019 | 15 | 2.68% |
| 2018 | 25 | 4.47% |
| 2017 | 21 | 3.76% |
| 2016 | 7 | 1.25% |
| 2015 | 6 | 1.07% |
| 2014 | 10 | 1.79% |
| 2013 | 14 | 2.50% |
| 2012 | 9 | 1.61% |
| 2011 | 8 | 1.43% |
| 2010 | 8 | 1.43% |
| 2009 | 9 | 1.61% |
| 2008 | 1 | 0.18% |
| 2007 | 1 | 0.18% |
| 2006 | 2 | 0.36% |
| 2005 | 3 | 0.54% |
| 2004 | 1 | 0.18% |
| 2003 | 1 | 0.18% |
| 2002 | 5 | 0.89% |
| 2001 | 3 | 0.54% |
| 2000 | 5 | 0.89% |
| 1999 | 5 | 0.89% |
| 1998 | 7 | 1.25% |
| 1997 | 6 | 1.07% |
| 1996 | 6 | 1.07% |
| 1995 | 1 | 0.18% |
Geographic Distribution
United States leads with 25.3% (105 AI-verified stores) , followed by United Kingdom (11.1%) and France (8.2%) .
Base: 415 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
105 AI-verified stores
46 AI-verified stores
34 AI-verified stores
26 AI-verified stores
25 AI-verified stores
21 AI-verified stores
19 AI-verified stores
18 AI-verified stores
16 AI-verified stores
15 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 105 | 25.30% |
| United Kingdom | 46 | 11.08% |
| France | 34 | 8.19% |
| Australia | 26 | 6.27% |
| Canada | 25 | 6.02% |
| Germany | 21 | 5.06% |
| India | 19 | 4.58% |
| Netherlands | 18 | 4.34% |
| Italy | 16 | 3.86% |
| Japan | 15 | 3.61% |
| Spain | 15 | 3.61% |
| Pakistan | 11 | 2.65% |
| New Zealand | 10 | 2.41% |
| Chile | 9 | 2.17% |
| Hong Kong | 9 | 2.17% |
| United Arab Emirates | 8 | 1.93% |
| Turkey | 7 | 1.69% |
| Colombia | 7 | 1.69% |
| Sweden | 7 | 1.69% |
| Poland | 7 | 1.69% |
Featured Stores
Discover the strongest performers and newest entrants in Boomerang's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.7k | 100.00% |
| Emails | 1.3k | 34.93% |
| Phones | 390.0 | 10.46% |
| Ecommerce platform | 3.7k | 99.97% |
| Couriers | 345.0 | 9.25% |
| Payment Providers | 406.0 | 10.88% |
| Categories | 423.0 | 11.34% |
| Social Media | 1.1k | 29.92% |
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Use our detailed Boomerang E-commerce Database to:
Gain actionable insights into 568.0 physical stores in Boomerang.
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Quickly find and contact the best decision-makers at Boomerang online stores.
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Frequently Asked Questions
- What data is included in the Boomerang E-commerce Database?
-
Our database covers over 568.0 Boomerang physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 35.5% among stores with at least one detectable social profile (349 stores) , followed by Facebook (25.2%) and TikTok (14.1%) .
Base: 1,116 stores with any detectable social profile (29.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
349 stores
248 stores
139 stores
96 stores
53 stores
33 stores
25 stores
24 stores
14 stores
2 stores
Visual Distribution