WP Engine Technology Adoption in E-commerce
Discover 29.1k e-commerce stores using WP Engine. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 73.4% of stores with physical delivery (21,350 stores) , followed by Custom (24.6%) and Commerce7 (1.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
21,350 stores
7,154 stores
445 stores
25 stores
24 stores
21 stores
18 stores
12 stores
10 stores
6 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 21350 | 73.41% |
| Custom | 7154 | 24.60% |
| Commerce7 | 445 | 1.53% |
| EasyDigitalDownloads | 25 | 0.09% |
| BigCommerce | 24 | 0.08% |
| Ecwid | 21 | 0.07% |
| Shopify | 18 | 0.06% |
| Foxy.io | 12 | 0.04% |
| EasyDigitalDownloads, WooCommerce | 10 | 0.03% |
| WooCommerce, EasyDigitalDownloads | 6 | 0.02% |
| Magento, WooCommerce | 5 | 0.02% |
| HCL Commerce | 4 | 0.01% |
| Adimo | 3 | 0.01% |
| WooCommerce, Shopify | 3 | 0.01% |
| HCL Commerce, WooCommerce | 2 | 0.01% |
All Stores Distribution
WooCommerce holds 86.4% share of all WP Engine e-commerce stores (54,948) , with Custom at 11.3% and Commerce7 at 1.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
54,948 stores
7,154 stores
665 stores
479 stores
54 stores
38 stores
71 stores
41 stores
50 stores
38 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 54948 | 86.42% |
| Custom | 7154 | 11.25% |
| Commerce7 | 665 | 1.05% |
| EasyDigitalDownloads | 479 | 0.75% |
| BigCommerce | 54 | 0.08% |
| Ecwid | 38 | 0.06% |
| Shopify | 71 | 0.11% |
| Foxy.io | 41 | 0.06% |
| EasyDigitalDownloads, WooCommerce | 50 | 0.08% |
| WooCommerce, EasyDigitalDownloads | 38 | 0.06% |
| Magento, WooCommerce | 8 | 0.01% |
| HCL Commerce | 25 | 0.04% |
| Adimo | 6 | 0.01% |
| WooCommerce, Shopify | 4 | 0.01% |
| HCL Commerce, WooCommerce | 2 | 0.00% |
Categories Distribution
Health & Beauty leads with 16.9% of all stores (3,595 stores) , followed by Food & Beverages (15.6%) and Clothing & Accessories (10.0%) .
Top 10 Categories
3,595 stores
3,317 stores
2,127 stores
1,735 stores
1,640 stores
1,466 stores
1,302 stores
1,178 stores
1,036 stores
918 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3595 | 16.86% |
| Food & Beverages | 3317 | 15.56% |
| Clothing & Accessories | 2127 | 9.98% |
| Business & Industrial | 1735 | 8.14% |
| Electronics & Technology | 1640 | 7.69% |
| Home & Garden | 1466 | 6.88% |
| Vehicles & Parts | 1302 | 6.11% |
| Furniture & Home Decor | 1178 | 5.53% |
| Sporting Goods & Outdoor Gear | 1036 | 4.86% |
| Arts & Entertainment | 918 | 4.31% |
| Tools & Hardware | 869 | 4.08% |
| Gifts & Special Occasions | 665 | 3.12% |
| Jewelry & Watches | 555 | 2.60% |
| Pets & Pet Supplies | 485 | 2.28% |
| Books & Media | 429 | 2.01% |
Payment Providers Distribution
American Express leads with 23.2% among AI-verified physical stores (2,731 stores) , followed by MasterCard (22.2%) and PayPal (19.5%) .
Base: 12,834 AI-verified physical stores with detectable payment providers (19.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,731 stores
2,613 stores
2,292 stores
1,430 stores
682 stores
484 stores
329 stores
269 stores
220 stores
200 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 2731 | 23.18% |
| MasterCard | 2613 | 22.18% |
| PayPal | 2292 | 19.45% |
| Stripe Connect | 1430 | 12.14% |
| Bolt | 682 | 5.79% |
| VISA | 484 | 4.11% |
| Apple Pay | 329 | 2.79% |
| Paddle | 269 | 2.28% |
| Google Pay | 220 | 1.87% |
| Klarna | 200 | 1.70% |
| JCB | 134 | 1.14% |
| Affirm | 119 | 1.01% |
| BitCoin | 116 | 0.98% |
| Braintree | 102 | 0.87% |
| Amazon Pay | 62 | 0.53% |
Shipping Carriers Distribution
UPS leads with 30.3% among AI-verified physical stores (2,491 stores) , followed by USPS (23.1%) and FedEx (19.1%) .
Base: 8,512 AI-verified physical stores with detectable shipping carriers (13.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,491 stores
1,901 stores
1,575 stores
632 stores
385 stores
337 stores
189 stores
158 stores
130 stores
126 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 2491 | 30.27% |
| USPS | 1901 | 23.10% |
| FedEx | 1575 | 19.14% |
| DHL | 632 | 7.68% |
| Royal Mail | 385 | 4.68% |
| Australia Post | 337 | 4.09% |
| DPD | 189 | 2.30% |
| Canada Post | 158 | 1.92% |
| TNT | 130 | 1.58% |
| Speedy | 126 | 1.53% |
| GLS | 87 | 1.06% |
| Estes | 71 | 0.86% |
| Hermes | 67 | 0.81% |
| TCS | 42 | 0.51% |
| DoorDash | 39 | 0.47% |
Store Launch Timeline
Over the past 12 months, 1,295 new stores were launched in WP Engine , with the highest activity in 2025-11 (100 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
100 stores launched
102 stores launched
93 stores launched
79 stores launched
104 stores launched
86 stores launched
115 stores launched
136 stores launched
147 stores launched
137 stores launched
142 stores launched
54 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 100 | 7.72% |
| 2025-10 | 102 | 7.88% |
| 2025-09 | 93 | 7.18% |
| 2025-08 | 79 | 6.10% |
| 2025-07 | 104 | 8.03% |
| 2025-06 | 86 | 6.64% |
| 2025-05 | 115 | 8.88% |
| 2025-04 | 136 | 10.50% |
| 2025-03 | 147 | 11.35% |
| 2025-02 | 137 | 10.58% |
| 2025-01 | 142 | 10.97% |
| 2024-12 | 54 | 4.17% |
Active Stores by Launch Year
Currently, 28,975 active stores in WP Engine are tracked in our database , with the most stores launched in 2025 (1,241 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,241 active stores
1,892 active stores
1,625 active stores
1,609 active stores
1,910 active stores
1,928 active stores
1,575 active stores
1,535 active stores
1,437 active stores
915 active stores
893 active stores
939 active stores
1,145 active stores
862 active stores
891 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1241 | 4.28% |
| 2024 | 1892 | 6.53% |
| 2023 | 1625 | 5.61% |
| 2022 | 1609 | 5.55% |
| 2021 | 1910 | 6.59% |
| 2020 | 1928 | 6.65% |
| 2019 | 1575 | 5.44% |
| 2018 | 1535 | 5.30% |
| 2017 | 1437 | 4.96% |
| 2016 | 915 | 3.16% |
| 2015 | 893 | 3.08% |
| 2014 | 939 | 3.24% |
| 2013 | 1145 | 3.95% |
| 2012 | 862 | 2.97% |
| 2011 | 891 | 3.08% |
| 2010 | 789 | 2.72% |
| 2009 | 707 | 2.44% |
| 2008 | 603 | 2.08% |
| 2007 | 592 | 2.04% |
| 2006 | 459 | 1.58% |
| 2005 | 475 | 1.64% |
| 2004 | 600 | 2.07% |
| 2003 | 532 | 1.84% |
| 2002 | 539 | 1.86% |
| 2001 | 613 | 2.12% |
| 2000 | 631 | 2.18% |
| 1999 | 700 | 2.42% |
| 1998 | 584 | 2.02% |
| 1997 | 385 | 1.33% |
| 1996 | 300 | 1.04% |
| 1995 | 69 | 0.24% |
Geographic Distribution
United States leads with 63.3% (14,959 AI-verified stores) , followed by United Kingdom (12.6%) and Australia (7.1%) .
Base: 23,628 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
14,959 AI-verified stores
2,982 AI-verified stores
1,666 AI-verified stores
1,296 AI-verified stores
384 AI-verified stores
282 AI-verified stores
237 AI-verified stores
206 AI-verified stores
180 AI-verified stores
159 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 14959 | 63.31% |
| United Kingdom | 2982 | 12.62% |
| Australia | 1666 | 7.05% |
| Canada | 1296 | 5.49% |
| New Zealand | 384 | 1.63% |
| Ireland | 282 | 1.19% |
| South Africa | 237 | 1.00% |
| Sweden | 206 | 0.87% |
| Spain | 180 | 0.76% |
| France | 159 | 0.67% |
| Norway | 159 | 0.67% |
| India | 157 | 0.66% |
| Italy | 152 | 0.64% |
| China | 148 | 0.63% |
| Mexico | 141 | 0.60% |
| Netherlands | 139 | 0.59% |
| Germany | 137 | 0.58% |
| Argentina | 90 | 0.38% |
| Brazil | 78 | 0.33% |
| United Arab Emirates | 76 | 0.32% |
Featured Stores
Discover the strongest performers and newest entrants in WP Engine's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
WooCommerce — Arts & Entertainment
Custom — Vehicles & Parts
WooCommerce
WooCommerce — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 64.5k | 100.00% |
| Emails | 36.0k | 55.82% |
| Phones | 12.1k | 18.74% |
| Ecommerce platform | 63.7k | 98.83% |
| Couriers | 8.5k | 13.20% |
| Payment Providers | 12.8k | 19.90% |
| Categories | 38.5k | 59.67% |
| Social Media | 47.6k | 73.75% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed WP Engine E-commerce Database to:
Gain actionable insights into 29.1k physical stores in WP Engine.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at WP Engine online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the WP Engine E-commerce Database?
-
Our database covers over 29.1k WP Engine physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.6% among stores with at least one detectable social profile (18,448 stores) , followed by Instagram (25.4%) and YouTube (11.9%) .
Base: 47,556 stores with any detectable social profile (73.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
18,448 stores
15,877 stores
7,443 stores
6,729 stores
5,657 stores
3,047 stores
2,836 stores
1,788 stores
284 stores
278 stores
Visual Distribution