prettyPhoto Technology Adoption in E-commerce

Discover 78.7k e-commerce stores using prettyPhoto. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 49.4% of stores with physical delivery (38,749 stores) , followed by Custom (42.6%) and PrestaShop (3.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

38,749 stores

Custom 42.6%

33,386 stores

2,750 stores

1,437 stores

607 stores

VTEX 0.7%

580 stores

388 stores

179 stores

92 stores

75 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in prettyPhoto
Platform Stores with Physical Delivery Percentage
WooCommerce 38749 49.39%
Custom 33386 42.55%
PrestaShop 2750 3.50%
Shopify 1437 1.83%
Magento 607 0.77%
VTEX 580 0.74%
1C-Bitrix 388 0.49%
JoomShopping 179 0.23%
EasyDigitalDownloads 92 0.12%
BigCommerce 75 0.10%
ShopWired 71 0.09%
osCommerce 46 0.06%
OpenCart 43 0.05%
Jumpseller 30 0.04%
Ecwid 29 0.04%

All Stores Distribution

WooCommerce holds 69.4% share of all prettyPhoto e-commerce stores (99,220) , with Custom at 23.4% and PrestaShop at 2.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

99,220 stores

Custom 23.4%

33,386 stores

2,958 stores

1,642 stores

2,861 stores

VTEX 0.4%

606 stores

957 stores

209 stores

676 stores

93 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in prettyPhoto
Platform Total Stores Percentage
WooCommerce 99220 69.40%
Custom 33386 23.35%
PrestaShop 2958 2.07%
Shopify 1642 1.15%
Magento 2861 2.00%
VTEX 606 0.42%
1C-Bitrix 957 0.67%
JoomShopping 209 0.15%
EasyDigitalDownloads 676 0.47%
BigCommerce 93 0.07%
ShopWired 77 0.05%
osCommerce 105 0.07%
OpenCart 60 0.04%
Jumpseller 36 0.03%
Ecwid 73 0.05%

Categories Distribution

Health & Beauty leads with 14.9% of all stores (8,564 stores) , followed by Food & Beverages (14.1%) and Clothing & Accessories (11.2%) .

Top 10 Categories

Health & Beauty 14.9%

8,564 stores

Food & Beverages 14.1%

8,093 stores

Clothing & Accessories 11.2%

6,467 stores

Business & Industrial 8.6%

4,955 stores

Home & Garden 8.2%

4,718 stores

Electronics & Technology 7.5%

4,292 stores

Furniture & Home Decor 6.7%

3,833 stores

Vehicles & Parts 6.2%

3,553 stores

Arts & Entertainment 4.8%

2,736 stores

Tools & Hardware 4.1%

2,386 stores

Visual Distribution

Distribution of top 10 prettyPhoto store categories (December 2025)
Distribution of categories in prettyPhoto e-commerce stores
Category Number of Stores Percentage
Health & Beauty 8564 14.89%
Food & Beverages 8093 14.07%
Clothing & Accessories 6467 11.24%
Business & Industrial 4955 8.61%
Home & Garden 4718 8.20%
Electronics & Technology 4292 7.46%
Furniture & Home Decor 3833 6.66%
Vehicles & Parts 3553 6.18%
Arts & Entertainment 2736 4.76%
Tools & Hardware 2386 4.15%
Sporting Goods & Outdoor Gear 1964 3.41%
Gifts & Special Occasions 1858 3.23%
Jewelry & Watches 1793 3.12%
Books & Media 1248 2.17%
Office Supplies 1067 1.85%

Payment Providers Distribution

PayPal leads with 29.5% among AI-verified physical stores (4,931 stores) , followed by MasterCard (17.3%) and American Express (11.9%) .

Base: 17,111 AI-verified physical stores with detectable payment providers (11.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.5%

4,931 stores

2,887 stores

1,990 stores

1,732 stores

VISA 8.3%

1,386 stores

673 stores

Bolt 3.5%

581 stores

JCB 3.3%

557 stores

456 stores

371 stores

Visual Distribution

Distribution of top 10 prettyPhoto payment providers (December 2025)
Distribution of payment providers in prettyPhoto e-commerce stores
Payment Provider Store Count Market Share
PayPal 4931 29.47%
MasterCard 2887 17.25%
American Express 1990 11.89%
Stripe Connect 1732 10.35%
VISA 1386 8.28%
Klarna 673 4.02%
Bolt 581 3.47%
JCB 557 3.33%
Apple Pay 456 2.72%
Google Pay 371 2.22%
Paddle 274 1.64%
Boleto 238 1.42%
Bancontact 225 1.34%
Przelewy24 223 1.33%
BitCoin 211 1.26%

Shipping Carriers Distribution

UPS leads with 20.0% among AI-verified physical stores (2,527 stores) , followed by DHL (14.0%) and FedEx (9.4%) .

Base: 14,717 AI-verified physical stores with detectable shipping carriers (10.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.0%

2,527 stores

DHL 14.0%

1,769 stores

FedEx 9.4%

1,190 stores

USPS 8.2%

1,041 stores

DPD 7.4%

930 stores

GLS 7.1%

893 stores

864 stores

TNT 5.1%

640 stores

574 stores

Visual Distribution

Distribution of top 10 prettyPhoto shipping carriers (December 2025)
Distribution of shipping carriers in prettyPhoto e-commerce stores
Shipping Carrier Store Count Market Share
UPS 2527 19.97%
DHL 1769 13.98%
FedEx 1190 9.41%
USPS 1041 8.23%
DPD 930 7.35%
GLS 893 7.06%
Giaohangnhanh 864 6.83%
TNT 640 5.06%
Почта России 575 4.54%
Royal Mail 574 4.54%
Correos 374 2.96%
СДЭК 335 2.65%
Estes 327 2.58%
Correios 324 2.56%
PostNL 289 2.28%

Store Launch Timeline

Over the past 12 months, 6,824 new stores were launched in prettyPhoto , with the highest activity in 2025-11 (583 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.5%

583 stores launched

2025-10 10.5%

717 stores launched

2025-09 11.4%

780 stores launched

2025-08 12.4%

845 stores launched

2025-07 8.9%

609 stores launched

2025-06 7.1%

484 stores launched

2025-05 7.0%

479 stores launched

2025-04 8.2%

559 stores launched

2025-03 7.7%

524 stores launched

2025-02 7.0%

478 stores launched

2025-01 7.7%

528 stores launched

2024-12 3.5%

238 stores launched

Monthly Trend

Monthly store launches in prettyPhoto (December 2025)
Monthly store launches in prettyPhoto over the past 12 months
Month Stores Launched Percentage
2025-11 583 8.54%
2025-10 717 10.51%
2025-09 780 11.43%
2025-08 845 12.38%
2025-07 609 8.92%
2025-06 484 7.09%
2025-05 479 7.02%
2025-04 559 8.19%
2025-03 524 7.68%
2025-02 478 7.00%
2025-01 528 7.74%
2024-12 238 3.49%

Active Stores by Launch Year

Currently, 77,888 active stores in prettyPhoto are tracked in our database , with the most stores launched in 2025 (6,587 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 8.5%

6,587 active stores

2024 7.4%

5,755 active stores

2023 5.8%

4,540 active stores

2022 5.3%

4,140 active stores

2021 6.8%

5,328 active stores

2020 7.7%

5,978 active stores

2019 6.2%

4,822 active stores

2018 7.3%

5,672 active stores

2017 6.0%

4,699 active stores

2016 4.2%

3,283 active stores

2015 3.4%

2,673 active stores

2014 3.7%

2,890 active stores

2013 4.5%

3,503 active stores

2012 3.0%

2,375 active stores

2011 2.7%

2,112 active stores

Distribution by Launch Year

Active stores in prettyPhoto by original launch year (December 2025)
Active stores in prettyPhoto by launch year
Launch Year Active Stores Percentage
2025 6587 8.46%
2024 5755 7.39%
2023 4540 5.83%
2022 4140 5.32%
2021 5328 6.84%
2020 5978 7.68%
2019 4822 6.19%
2018 5672 7.28%
2017 4699 6.03%
2016 3283 4.22%
2015 2673 3.43%
2014 2890 3.71%
2013 3503 4.50%
2012 2375 3.05%
2011 2112 2.71%
2010 1838 2.36%
2009 1757 2.26%
2008 1472 1.89%
2007 1384 1.78%
2006 991 1.27%
2005 863 1.11%
2004 990 1.27%
2003 838 1.08%
2002 804 1.03%
2001 879 1.13%
2000 683 0.88%
1999 483 0.62%
1998 276 0.35%
1997 172 0.22%
1996 83 0.11%
1995 18 0.02%

Social Media Usage

Facebook leads with 32.2% among stores with at least one detectable social profile (41,820 stores) , followed by Instagram (25.3%) and Twitter (11.8%) .

Base: 95,897 stores with any detectable social profile (66.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 32.2%

41,820 stores

Instagram 25.3%

32,876 stores

Twitter 11.8%

15,400 stores

YouTube 10.9%

14,211 stores

LinkedIn 6.3%

8,206 stores

Pinterest 4.3%

5,629 stores

WhatsApp 4.3%

5,601 stores

TikTok 1.9%

2,416 stores

X 1.6%

2,062 stores

Vimeo 1.4%

1,772 stores

Visual Distribution

Distribution of social media platforms in prettyPhoto (December 2025)
Distribution of social media platforms in prettyPhoto e-commerce stores
Social Platform Store Count Market Share
Facebook 41820 32.17%
Instagram 32876 25.29%
Twitter 15400 11.85%
YouTube 14211 10.93%
LinkedIn 8206 6.31%
Pinterest 5629 4.33%
WhatsApp 5601 4.31%
TikTok 2416 1.86%
X 2062 1.59%
Vimeo 1772 1.36%

Geographic Distribution

United States leads with 16.3% (8,723 AI-verified stores) , followed by Russia (9.5%) and Italy (8.6%) .

Base: 53,606 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

8,723 AI-verified stores

5,090 AI-verified stores

Italy 8.6%

4,622 AI-verified stores

Spain 8.4%

4,523 AI-verified stores

2,927 AI-verified stores

India 5.4%

2,912 AI-verified stores

2,663 AI-verified stores

Japan 4.9%

2,616 AI-verified stores

2,549 AI-verified stores

2,230 AI-verified stores

Visual Distribution

Geographic distribution of stores using prettyPhoto (December 2025)
Geographic distribution of stores using prettyPhoto
Country AI-Verified Store Count Market Share
United States 8723 16.27%
Russia 5090 9.50%
Italy 4622 8.62%
Spain 4523 8.44%
United Kingdom 2927 5.46%
India 2912 5.43%
Vietnam 2663 4.97%
Japan 2616 4.88%
Turkey 2549 4.76%
Mexico 2230 4.16%
France 2044 3.81%
Brazil 1863 3.48%
Iran 1810 3.38%
Poland 1605 2.99%
Australia 1588 2.96%
Canada 1411 2.63%
Netherlands 1349 2.52%
Germany 1195 2.23%
Argentina 959 1.79%
Greece 927 1.73%

Dataset Coverage

Field Rows count Coverage
Website 144.7k 100.00%
Emails 98.9k 68.36%
Phones 55.1k 38.06%
Ecommerce platform 144.0k 99.51%
Couriers 14.7k 10.17%
Payment Providers 17.1k 11.82%
Categories 89.7k 61.95%
Social Media 95.9k 66.26%

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Frequently Asked Questions

What data is included in the prettyPhoto E-commerce Database?

Our database covers over 78.7k prettyPhoto physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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